UNITED STATES DISTRICT COUR
EASTERN DISTRICT OF TEXAS
TEXARKANA DIVISION
THE STATE OF TEXAS,
Plaintiff,
v.
THE AMERICAN TOBACCO COMPANY; R.J. REYNOLDS TOBACCO COMPANY;
BROWN & WILLIAMSON TOBACCO CORPORATION; B.A.T. INDUSTRIES, P.L.C.;
PHILIP MORRIS, INC.; LIGGETT GROUP, INC.; LORILLARD TOBACCO COMPANY, INC.;
UNITED STATES TOBACCO COMPANY; HILL & KNOWLTON, INC.; THE COUNCIL FOR
TOBACCO RESEARCH - USA, INC. (Successor to Tobacco Institute Research Committee);
and THE TOBACCO INSTITUTE, INC.
Defendants.
Civil Action No. 5:96CV91
JUDGE: DAVID G. FOLSOM
MAGISTRATE JUDGE: WENDELL C. RADFORD
JURY
FIRST AMENDED COMPLAINT
The State of Texas, by Dan Morales, Attorney General of the State of
Texas ("The State"), complains against the Defendants as follows:
PRELIMINARY STATEMENT
The health, welfare and property of Texas citizens have been damaged
by the tobacco industry's unlawful conduct and their addictive, injurious,
and unreasonably dangerous products. The tobacco companies have placed
corporate profits above any concern for the health and property of the
consumers of their products. The toll of human misery from the mass addiction,
disease and death caused by their products has not been sufficient to deter
the tobacco companies from their unified campaign of disinformation and
denials regarding the dangerousness of their products. The tobacco companies
have unlawfully shifted the financial responsibility for their tortious
and illegal conduct and for their unreasonably dangerous products to State
of Texas.
This lawsuit seeks to have the tobacco companies' liability to the State
judicially recognized and to restore to the State's treasury those funds
spent for tobacco-attributable costs by the Medicaid Program, the State
Employee Retirement System, the State Employee Group Insurance Program,
charity care, tobacco cessation programs and related wellness and health
care programs. This suit also seeks other damages to be determined by a
jury and appropriate injunctive relief.
In particular, this lawsuit seeks to protect the future health of our
children. Marketing strategies of the tobacco companies target our children
to induce them to start using tobacco products. Dr. David Kessler, Commissioner
of the U.S. Food and Drug Administration, classifies the nicotine addiction
of teenagers as a pediatric disease.
According to a 1994 U.S. Surgeon General's Report, more than three million
American children currently smoke cigarettes and an additional one million
adolescent males use smokeless tobacco. Every day, another 3,000 children
become regular smokers. Eighty-
two percent of adult smokers had their first cigarette before age 18,
and more than half of them had already become regular smokers by that age.
Reports published by the U.S. Centers for Disease Control and Prevention
indicate that anyone who does not begin smoking in childhood is unlikely
to begin. Of those 3,000 children who do become current regular users of
tobacco products, 1,000 will die prematurely as a result of their tobacco
use.
The tobacco industry has been successful in planning, implementing and
executing the largest public health crisis in U.S. history. The industry
has also orchestrated the largest and most distinctive campaign of corporate
misinformation in U.S. history. The Executive Officers and Board of Trustees
of the American Medical Association (AMA) stated that recently disclosed
internal tobacco industry documents "... show us how this industry
has managed to spread confusion by suppressing, manipulating, and distorting
the scientific record.... The evidence is unequivocal - the U.S. public
has been duped by the tobacco industry. No right-thinking individual can
ignore the evidence. [ Todd, S.T., et al., The Brown and Williamson Documents:
Where Do We Go From Here? Journal of the American Medical Association ,
July 19, 1995 - Vol. 274, No. 3, pp. 256-258.] "
It is the duty and obligation of the Attorney General as the chief law
enforcement officer for the State of Texas to bring this suit to seek reimbursement
to the State of those funds expended because of the Defendants' illegal
conduct and unreasonably dangerous products, to halt tobacco marketing
aimed at children, to restrain the Defendants' unlawful conduct and to
dispel any illusion of a scientific controversy regarding tobacco and health.
NATURE OF THE CASE
1. This is an action to recover funds expended by the State to provide
medical treatment to citizens suffering from tobacco-related illnesses
and to seek appropriate injunctive relief against the Defendants’ continuing
and illegal conduct. The reimbursement sought includes funds expended by
Texas pursuant to the Medicaid program created by Title XIX of the Social
Security Act. The Medicaid program is a cooperative endeavor in which the
Federal Government provides financial assistance to participating States
to aid them in furnishing health care to needy persons. For every dollar
spent on Medicaid assistance by the State, the Federal Government provides
approximately two dollars in matching funds. The State of Texas’ participation
in this federal program is one of many programs conducted by the State
to promote the general welfare of its citizens and meet its specific objective
to insure that adequate and high-quality health care is available to its
citizens who cannot afford it.
2. The State is required to take all reasonable measures to ascertain
the legal liability of third parties to pay for care and services available
under the Medicaid Act, and to seek reimbursement to the public fund to
the extent of such legal liability. The State has discovered that the Defendants
have been engaged in a protracted and willful course of corporate misconduct
and misrepresentation in violating numerous federal and state laws, and
in the actionable breach of the duties owed to the State and its citizens.
3. The Defendants are cigarette and tobacco product manufacturers and/or
their trade associations that control virtually the entire cigarette industry
in Texas and the Nation. For decades, the State has incurred significant
expenses associated with the provision of necessary health care and other
such necessary assistance under various State programs to citizens who
suffer, or who have suffered, from tobacco-related injuries, diseases or
sickness.
4. This action is based on the deliberate and willful misconduct by
Defendants toward the Nation, the State and its citizens. Defendants’ misconduct
and offenses came to light as the result of congressional hearings in 1994
and subsequent investigation by private and public entities. The Defendants'
misconduct, actions and statements are violations of the following areas
of law:
A. Federal Racketeer Influenced and Corrupt
Organizations Act: Since the 1950s, the tobacco manufacturing Defendants
have conducted or participated, directly or indirectly, in the conduct
of an enterprise’s affairs through a pattern of racketeering activity,
in violation of the federal RICO statute. The RICO enterprise is an association-in-fact
composed of the Council for Tobacco Research (CTR), the Tobacco Institute
(TI), Hill & Knowlton, and the Tobacco Companies’ law firms and related
entities. The Tobacco Companies participated in the conduct of this enterprise’s
affairs through a pattern of public fraud, via wire and mail fraud on a
nationwide basis, and through a pattern of other racketeering injuries.
Lawsuits brought by the Attorneys General of Mississippi, Minnesota, West
Virginia, Florida, Massachusetts, Louisiana, and Maryland have uniformly
characterized the Tobacco Companies’ acts as public fraud. A Prosecution
Memorandum to the U.S. Department of Justice by U.S. Representative Martin
Meehan sets forth the basis for a federal RICO criminal prosecution against
the tobacco manufacturers. A copy of the Prosecution Memorandum is attached
hereto as Exhibit 1 and incorporated herein for all purposes.
B. Federal and State Antitrust Acts: Beginning at least as early
as the 1950s, and continuing to the present, Defendants entered into a
contract, combination, or conspiracy in restraint of trade in the market
for cigarettes and other tobacco products in the United States and Texas.
The Defendants have agreed to restrain and eliminate competition in that
market in order to sell nicotine-laden tobacco products and nicotine delivery
devices to consumers. The Defendants’ conspiracy had the purpose and effect
of unreasonably restricting the quality of the tobacco products manufactured
and sold in the U.S. by retarding the research, development, production,
and sale of alternative products.
The conspiracy to control and maintain the market was accomplished in
part by anti-competitive patent accumulation practices restraining and
suppressing research on the harmful effects of smoking and the development
of alternative, higher quality and safer competitive cigarette and other
tobacco products.
Defendants also entered into contracts, combinations or conspiracies
to protect the tobacco market by restraining the market for health care.
The purpose of these conspiracies was to suppress and withhold information
on the true causal relationship between tobacco products and various diseases.
Defendants' conspiratorial conduct was motivated by their desire to
maintain the status quo in the tobacco industry -- to perpetuate the unregulated
and unfettered sale of nicotine in their products -- thereby creating and
maintaining a stabilized market demand through nicotine dependency in consumers.
C. Equitable Principles of State Common Law: The State of Texas
is entitled to assert its own claims for restitution, unjust enrichment
and public nuisance against the Defendants under equitable principles of
Texas law. These claims reside in the State itself and are wholly independent
of any claims that individual smokers may have against the Defendants.
The State is not a participant in the enterprise that has caused Texas
to incur billions of dollars in health care costs. It has instead been
compelled unfairly to subsidize the externalities of Defendants’ activities,
to the great detriment of the State’s taxpaying citizens and businesses.
This is not a case involving only tobacco companies and smokers. Here,
an innocent third party -- the State, together with all those it represents
-- has been forced to pay enormous sums which should in equity have been
borne by Defendants. Accordingly, the State can assert independent and
separate claims in its own right under equitable theories that do not depend
on the State’s ability to show that Defendants would be liable to individual
smokers in product liability actions.
D. Product Liability Law: The Defendants, at all pertinent times,
manufactured, tested, designed, promoted, marketed, packaged, sold, distributed,
and/or placed into the stream of commerce in and into the State, numerous
brands of defective, unreasonably dangerous and hazardous tobacco products.
In addition, the Defendants were negligent in that they fail to exercise
reasonable care in the manufacture, sale, and distribution of tobacco products.
Furthermore, the Defendants breached express and implied warranties relative
to tobacco products. These wrongful acts and breaches of duty have caused
the State cognizable harm to its finances and property that is wholly separate
from the claims of individual smokers for their health injuries. Accordingly,
none of the State’s claims depends on its ability to show that individual
smokers would be able to recover damages against the Defendants.
JURISDICTION AND VENUE
5. This Court has jurisdiction over this action pursuant to 28 U.S.C.
§ 1331, § 1367; 15 U.S.C. § 1331, § 1367; 15 U.S.C.
§ 15 and 18 U.S.C. § 1964.
6. Venue is proper in this District pursuant to 28 U.S.C. § 1391.
Defendants advertised in this District, received substantial compensation
and profits from the sales of tobacco products in this District, and made
material misrepresentations and breached warranties in this District. Further,
significant health care services were provided in this District to qualified
citizens under the Medicaid Act whose necessary health care services and
the expense therefore were attributable to smoking-related disease and
illness.
PARTIES
PLAINTIFF
7. Dan Morales, Attorney General for the State of Texas, is authorized
to bring this action on behalf of the State by the Texas Constitution,
Art. 4 § 22; the Texas Government Code, Section 402.021, et seq.;
the Texas Free Enterprise and Antitrust Act of 1983, Business and Commerce
Code, Chapter 15; 42 U.S.C. 1396, et seq., also known as the Social Security
Act, Chapter 7, subchapter XIX, Grants to States for Medical Assistance
Programs; the Texas Medical Assistance Act, Texas Human Resources Code
§ 32.001, et seq.; the Sherman Antitrust Act, 26 Stat. 209(1890),
codified as amended 15 U.S.C. §§ 1-7; The Clayton Antitrust Act,
38 Stat. 730(1914), codified as amended 15 U.S.C. §§ 12-27; and,
the Racketeer Influenced and Corrupt Organizations Act, 18 U.S.C. §
1964.
DEFENDANTS
8. The American Tobacco Company is a Delaware corporation whose
principal place of business is located at 1700 E. Putnam Avenue, Greenwich,
Connecticut, and upon whom process may be served. The American Tobacco
Company (ATC) manufactured, advertised and sold Lucky Strike, Pall Mall,
Tareyton, Malibu, American, Montclair, Newport, Misty, Barkeley, Iceberg,
Silk Cut, Silva Thins, Sobrania, Bull Durham and Carlton cigarettes throughout
the United States. On information and belief, the American Tobacco Company
was purchased by Brown & Williamson who has succeeded to the liabilities
of ATC by operation of law or as a matter of fact.
9. R.J. Reynolds Tobacco Company is a corporation organized and
existing under and by virtue of the laws of the State of New Jersey, with
an agent for service in the State of Texas, to-wit: Prentice-Hall Corporation
System, 400 North St. Paul Street, Dallas, Texas 75201. R. J. Reynolds
is a wholly-owned subsidiary of RJR Nabisco Holdings Corp. R.J. Reynolds
Tobacco Company manufactures, advertises and sells Camel, Vantage, Now,
Doral, Winston, Sterling Magna, More, Century, Bright Rite and Salem cigarettes
throughout the United States.
10. Brown & Williamson Tobacco Corporation is a corporation
organized and existing under and by virtue of the laws of the State of
Delaware, with an agent for service in the State of Texas, to-wit: C.T.
Corporation Systems, 350 North St. Paul Street, Dallas, Texas 75201. Brown
& Williamson Tobacco Corporation is a subsidiary division of Batus,
Inc. Brown & Williamson Tobacco Corporation manufactures, advertises
and sells Kool, Barclay, Belair, Capri, Raleigh, Richland, Laredo, Eli
Cutter and Viceroy cigarettes throughout the United States.
11. B.A.T. Industries P.L.C. ("B.A.T. Industries") is
a British corporation with its principal place of business at Windsor House,
50 Victoria St., London, England. Through a succession of intermediary
corporations and holding companies, B.A.T. Industries is the sole shareholder
of Brown & Williamson. Through Brown & Williamson, B.A.T. Industries
has placed cigarettes into the stream of commerce with the expectation
that substantial sales of cigarettes would be made in the United States
and in Texas. B.A.T. Industries has also conducted, or through its agents,
subsidiaries, associated companies, and/or co-conspirators, conducted significant
research for Brown & Williamson on the topics of smoking, disease and
addiction. On information and belief, Brown & Williamson also sent
to England, research conducted in the United States on the topics of smoking,
disease and addiction, in order to remove sensitive and inculpatory documents
from United States jurisdiction, and such documents were subject to B.A.T.
Industries’ control. B.A.T. Industries is a participant in the conspiracy
described herein both individually and throught its agent and alter ego,
Defendant Brown & Williamson Tobacco Corporation and has caused harm
in Texas.
12. British American Tobacco Co., Ltd. ("BATCO") is
a British corporation whose principal place of business is Millbank, Knowle
Green, Staines, Middlesex, England TW181DY. Brown & Williamson Tobacco
Corporation is or was a subsidiary or division of British American Tobacco
Co., Ltd. and has participated in the manufacture and distribution of cigarettes
and other tobacco products both individually and through its agents and
alter ego, Defendant Brown & Willaimson Tobacco Corporation.
13. Philip Morris, Inc. (Philip Morris U.S.A.), a subsidiary
of Philip Morris Companies, Inc., is a corporation organized and existing
under and by virtue of the laws of the State of Virginia, with an agent
for service in the State of Texas, to-wit: C.T. Corporation Systems, 350
North St. Paul Street, Dallas, Texas 75201. Philip Morris, Inc. manufactures,
advertises and sells Philip Morris, Merit, Cambridge, Marlboro, Benson
& Hedges, Virginia Slims, Alpine, Dunhill, English Ovals, Galaxy, Players,
Saratoga and Parliament cigarettes throughout the United States.
14. Liggett Group, Inc., a subsidiary of the Brooke Group, Ltd.
and operating successor of Liggett & Myers Tobacco Co. (Liggett &
Myers), is a corporation organized and existing under and by virtue of
the laws of the State of Delaware, with an agent for service in the State
of Texas, to-wit: Corporations Service Company, 100 Congress Avenue, Suite
1100, Austin, Texas 78701. Liggett Group, Inc. manufactures, advertises
and sells Chesterfield, Decade, L&M, Pyramid, Dorado, Eve, Stride,
Generic and Lark cigarettes throughout the United States.
15. Lorillard Tobacco Company, Inc. is a corporation organized
and existing under and by virtue of the laws of the State of Delaware,
with an agent for service in the State of Texas, to-wit: Prentice-Hall
Corporation System, 400 North St. Paul Street, Dallas, Texas 75201. Lorillard
Tobacco Company, Inc. is a subsidiary of Loews Corporation. Lorillard Tobacco
Company, Inc. manufactures, advertises and sells Old Gold, Kent, Triumph,
Satin, Max, Spring, Newport and True throughout the United States.
16. United States Tobacco Company is a Delaware corporation whose
principal place of business is located at 100 West Putnam Avenue, Greenwich,
Connecticut, and upon whom process may be served. United States Tobacco
Company manufactures, advertises and sells Sano cigarettes and smokeless
tobacco products throughout the United States.
17. Hill & Knowlton, Inc. is a corporation organized and
existing under and by virtue of the laws of the State of New Jersey, with
an agent for service in the State of Texas, to-wit: United Corporation
Services, Inc., 466 Lexington Avenue, New York, New York. Defendant Hill
& Knowlton, Inc. is an international public relations firm. Defendant
Hill & Knowlton, Inc. played an active and knowing role in the conspiracy
complained of, aiding the circulation and/or publication of many false
statements of the tobacco industry attributable to the Tobacco Institute
Research Committee (TIRC) and the Council for Tobacco Research. Hill &
Knowlton, Inc. has been the primary advertising agency responsible for
dissemination of the false and misleading information in question in its
capacity as the advertising and public relations agency for the Tobacco
Institute, Inc. and the Tobacco Companies.
18. The Council for Tobacco Research -- U.S.A., Inc. (successor
in interest to the Tobacco Institute Research Committee) is a non-profit
corporation organized under the laws of the State of New York with its
principal place of business located at 900 3rd Avenue, New York, New York
10022, and upon whom process may be served.
19. The Tobacco Institute, Inc. is a non-profit corporation organized
under the laws of the State of New York whose agent for service of process
in New York is C.T. Corporation, 1633 Broadway, New York, New York 10019,
with its principal place of business located at 1876 "I" Street
N.W., Suite 800, Washington, D.C. 20006.
20. The American Tobacco Company, R.J. Reynolds Tobacco Company; B.A.T.
Industries, P.L.C.; Brown & Williamson Tobacco Corporation; Philip
Morris, Inc. (Philip Morris U.S.A.); Liggett Group, Inc.; Lorillard Tobacco
Company, Inc.; and United States Tobacco Company are referred to hereinafter
as the "Tobacco Companies."
21. The Council for Tobacco Research-U.S.A., Inc., (successor to the
Tobacco Institute Research Committee) and the Tobacco Institute, Inc.,
collectively, are referred to hereinafter as the "Tobacco Trade Associations."
22. At all pertinent times, Defendants acted through their duly authorized
agents, servants, and employees who were then acting in the course and
scope of their employment, and in furtherance of the business of said Defendants.
At all pertinent times, the Tobacco Trade Associations and Hill & Knowlton,
Inc. were the agents, servants, and/or employees of the Tobacco Companies
- and acted within the scope of said agency, servitude and/or employment.
23. The Defendants listed above, and/or their predecessors and successors
in interest, did business in the State of Texas; made contracts to be performed
in whole or in part in Texas; and/or manufactured, tested, sold, offered
for sale, supplied or placed in the stream of commerce, or, in the course
of business, materially participated with others in so doing, tobacco products
which the Defendants knew to be defective, unreasonably dangerous and hazardous,
and which the Defendants knew would be substantially certain to cause injury
to the State, and to persons within the State, thereby negligently and
intentionally causing injury to persons within Texas and to the State,
and as described herein, committed and continue to commit tortious and
other unlawful acts in the State of Texas.
24. The Defendants and/or their predecessors and successors in interest,
performed such acts as were intended to, and did, result in the sale and
distribution of tobacco products in the State of Texas.
25. The term "addictive" used in this complaint is synonymous
and interchangeable with the term "dependence - producing"; both
terms refer to the persistent and repetitive intake of psychoactive substances
despite evidence of harm and a desire to quit. Some scientific organizations
have replaced the term "addictive" with "dependence - producing"
to shift the focus to dependent patterns of behavior and away from the
moral and social issues associated with addiction. Both terms are equally
relevant for purposes of understanding the drug effects of nicotine.
FACTUAL BACKGROUND: EVENTS LEADING TO
DECEMBER 15, 1953 CONSPIRACY MEETING
26. Although tobacco in various forms has been consumed by Americans
for many centuries, it was not until the 19th century that an easily inhalable
tobacco product, the cigarette, became widely popular. With the introduction
of the Bonsack mechanized cigarette-rolling machine in 1884 by W. Duke
and Sons, cigarettes were mass-produced and distributed and sold nationwide.
27. In 1881, Duke's factory produced 9.8 million cigarettes, 1-1/2 percent
of the total market. But five years later, W. Duke and Sons were able to
manufacture 744 million cigarettes, more than the national total in 1883.
By 1890, Duke's competitors, who themselves had now become mechanized,
joined forces with him to establish the American Tobacco Company. By the
turn of the century, 9 out of every 10 cigarettes carried the Duke label.
Shortly after the American Tobacco Company was formed, the State of North
Carolina started an antitrust suit against it -- and other such litigation
followed. In May 1911, the American Tobacco Company was dissolved by order
of the Supreme Court, to be succeeded by four large firms -- Liggett and
Myers, Reynolds, Lorillard, and American -- plus many smaller ones.
28. The increased availability and consumption of cigarettes at the
end of the 19th century corresponded with an increased incidence of lung
disease and cancer.
29. The modern period of investigation into the question of smoking
and health began about 1900 when an increase in what was by then recognized
as cancer of the lungs was noted by vital statisticians.
30. Cigarette smoking increased dramatically in the first half of the
20th century. With the increase of cigarette smoking came an increase in
lung cancer. Dr. Alton Ochsner, a New Orleans surgeon and regional medical
director of the American Cancer Society, told an audience at Duke University
on October 23, 1945, that "there is a distinct parallelism between
the incidence of cancer of the lung and the sale of cigarettes...the increase
is due to the increased incidence of smoking and that smoking is a factor
because of the chronic irritation it produces."
31. In 1946, Tobacco Company chemists themselves reported concern for
the health of smokers. A 1946 letter from a Lorillard chemist to its manufacturing
committee states that "Certain scientists and medical authorities
have claimed for many years that the use of tobacco contributes to cancer
development in susceptible people. Just enough evidence has been presented
to justify the possibility of such a presumption."
32. Despite the evidence showing their cigarettes caused lung disease
and cancer, the Tobacco Companies failed to conduct any investigation of
the smoking and health relationship for the safety of their customers.
Instead, the Tobacco Companies chose sales over public health and safety.
In the 1930s through the 195Os, in response to what industry spokesmen
referred to as "the health scare", the Tobacco Companies made
express claims and warranties as to the healthiness of their products with
reckless disregard to the falsity of their claims and the consequential
adverse impact on consumers. Examples of these health warranties include
the following: Old Gold - "Not a cough in a Carload"; Camel -
"Not a single case of throat irritation due to smoking Camels";
Philip Morris - "The Throat-tested cigarette."
33. In 1942, Brown and Williamson claimed that Kools would keep the
head clear and/or give extra protection against colds.
34. In 1952, Liggett & Myers conducted a test for advertising purposes
to demonstrate the absence of harmful effects of smoking Chesterfields
on the nose, throat, and affected organs. The test was conducted by Arthur
D. Little, Inc. and was designed so as to have no real scientific value.
Nonetheless, its conclusion that smoking Chesterfields had no harmful effect
on the organs in question was widely publicized and the purported results
used to assure the general public that Chesterfields were harmless.
35. During the 1950s, Liggett & Myers sponsored the nationally popular
Arthur Godfrey radio and television show wherein health claims were made
based on the alleged scientific studies assuring "smoking Chesterfields
would have no adverse effects on the throat, sinuses or affected organs."
Arthur Godfrey subsequently died from lung cancer caused by smoking cigarettes.
36. Earlier consumer-oriented ads from the 1930s and 1940s often carried
wide-ranging medical claims that placed cigarette-touting physicians in
the company of endorsers such as Santa Claus ("Luckies are easy on
my throat"), movie stars, sports heroes, and steady-nerved circus
stars. Similar ads even appeared in medical journals, where ads were directed
solely at physicians. One, for example, touted the Camel cigarettes booth
at the American Medical Association's 1942 Annual Meeting.
37. In the New York State Journal of Medicine, Chesterfield ads
began running in 1933. They often carried claims such as, "Just as
pure as the water you drink... and practically untouched by human hands."
38. The Tobacco Companies sponsored cigarette ads in the New England
Journal of Medicine, Journal of the American Medical Association
("JAMA"), and The Lancet from the 1930s through the 1950s.
39. For 15 years, Philip Morris used various claims, including one it
ran in JAMA in 1949: "Why many leading nose and throat specialists
suggest, 'Change to Philip Morris'..." In 1935, Philip Morris ran
an ad in the New York State Medical Journal touting
studies that purportedly showed Philip Morris cigarettes were less irritating.
An ad by the company in a 1943 issue of the National Medical Journal
read: "Don't smoke, is advice hard for patients to swallow. May
we suggest instead, 'Smoke Philip Morris?' Tests showed three out of every
four cases of smokers’ cough cleared on changing to Philip Morris. Why
not observe the results for yourself?"
40. Other companies added different angles for physicians. Camel cigarettes
paid tribute to medical pioneers and concluded: "Experience is the
best teacher.... experience is the best teacher in cigarettes, too."
Old Gold reacted to early negative medical studies with the slogan: "If
pleasure's your aim, not medical claims..." Some companies hired attractive
women to deliver cigarette samples to physicians and the patients in their
waiting rooms.
41. The appearance of landmark studies such as the 1952 JAMA article
on smoking and bronchial carcinoma by Alton Ochsner, M.D. and others prompted
JAMA's decision to ban cigarette ads from their journal.
42. The health-claim advertising campaigns by Defendants were patently
false, misleading, deceptive and/or fraudulent. These campaigns were disseminated
nationally in popular magazines, press, radio and television and were calculated
to induce non-smokers to begin smoking and to induce smokers to continue
in their addiction to their harm and injury and to the damage of the State.
43. During the 1950s the Tobacco Companies employed yet another method
of deception in manufacturing and advertising to boost sales to counter
the "health scare" -- "The Filter Derby" and "Tar
Wars". The Tobacco Companies manufactured filtered cigarettes that
were advertised with explicit and/or implicit warranties of tar/nicotine
content and health claims. The Tobacco Companies' health claims and claims
as to the effectiveness of the filters in removing tar and nicotine were
knowingly deceptive when made, and/or were made with reckless disregard
for the health risks to the cigarette smokers.
44. In addition to conducting an industry-wide campaign of false health
claim advertising during the 1930s and 1940s, certain Tobacco Companies
engaged in antitrust violations that set the pattern for current violations.
45. The American Tobacco Company, Liggett & Myers Tobacco Company
and R. J. Reynolds Tobacco Company are convicted violators of the Sherman
Antitrust Act, 15 U.S.C.A. §§ 1 and 2 [ ATC's conviction of antitrust
violations was affirmed and a decree of dissolution ordered the 1911 by
the Supreme Court, United States v. The American Tobacco Co. , 221 U.S.
185. Included in the fourteen successor companies from ATC's break-up were
ATC, Liggett & Myers, P. Lorillard Co., R.J. Reynolds Tobacco Co.,
and British-American Tobacco Co. ATC was convicted again of antitrust violations,
along with Liggett & Myers and R. J. Reynolds Tobacco Co. in 1944.
See American Tobacco Co. v. United States, 147 F.2d 93 (6th Cir. 1944),
aff'd 328 U.S. 781 (1946).] . In the 1930s and 1940s, ATC, Liggett &
Myers and R.J. Reynolds, at that time the so-called "Big Three,"
had combined to restrain competition in order to control prices of leaf
tobacco. The methods employed were 1) limitations and restrictions on the
prices their buyers were permitted to pay for tobacco; 2) maintenance of
price ceiling agreements among them; 3) stabilization and fixing of prices
through percentage buying; 4) formulation of certain grades of tobacco
so as to construct barriers to competition and 5) combining to manipulate
and raise the price of lower-grade tobaccos in order to eliminate competition
from manufacturers of low-priced cigarettes.
46. By the 1950s, the Defendants had known for decades of the lethal
dangers of smoking their cigarettes and consuming their smokeless tobacco
products.
47. The course of history for the tobacco industry was forever changed
in 1953. A 1953 report by Dr. Ernst L. Wynder disclosed to the scientific
community and to the Tobacco Companies a definitive link between smoking
and cancer. In these tests, researchers painted condensed cigarette smoke
onto the backs of mice. As a result, the mice grew cancerous tumors. While
previous statistical and epidemiologic studies indicated a relationship
between smoking and cancer, Dr. Wynder's study demonstrated a direct biological
link between smoking and cancer. (Although Defendants have sought to discredit
the Wynder findings, recently disclosed documents include a 1962 letter
from Lorillard to Dr. Wynder regarding his work establishing smoking to
be a carcinogen and the principal cause of lung cancer, which stated that
Lorillard "considered [Dr. Wynder's] work above reproach, as usual.")
THE MODERN CONSPIRACY ERA-
DECEMBER 15, 1953 TO PRESENT
48. In response to the publication of Dr. Wynder's study in 1953, the
presidents of the leading tobacco manufacturers, including American Tobacco
Co., R.J. Reynolds, Philip Morris, U.S. Tobacco Co., Lorillard, and Brown
& Williamson Tobacco Corporation, conspired with the public relations
firm of Hill and Knowlton, Inc. to form a monopolistic trust to deal with
the "health scare" presented by smoking. Acting in concert at
an industry strategy meeting on December 15, 1953 at the Plaza Hotel in
New York, the participants agreed to form a committee to orchestrate a
public relations campaign to protect their cigarette market from the perceived
threat posed by the adverse medical reports. This committee was designed
to promote an offensive, pro-cigarettes stance to counter reports of health
dangers caused by cigarettes. As a result of these efforts, the Tobacco
Institute Research Committee (TIRC), an entity later known as the Council
for Tobacco Research (CTR), was established.
49. Hill & Knowlton notes from the December 15, 1953 meeting show
that ATC executive Paul Hahn served as chairman. Defendants knowingly conspired
to conceal illegal antitrust activity by avoiding the incorporation of
a formal association; instead, they would work in informal committees within
a front organization to be established and designated the Tobacco Institute
Research Committee (later the CTR). The purpose of their meeting and conspiracy
was to protect the cigarette market structure along the same lines and
utilizing the same methods employed in their last such meeting in 1939,
which resulted in the conviction of the "Big Three" under the
Sherman Antitrust Act.
50. Although Liggett & Myers did not become a signatory member of
the CTR until 1965, Liggett & Myers helped organize, support, aid and
abet the conspiracy and illegal acts of the TIRC/CTR from the latter's
inception through the present.
51. The TIRC immediately ran a full-page promotion in more than 400
newspapers aimed at an estimated 43 million Americans. That piece was entitled
"A Frank Statement To Cigarette Smokers" and contained the following
language:
RECENT REPORTS on experiments with mice have given wide publicity to
a theory that cigarette smoking is in some way linked to lung cancer in
human beings.
Although conducted by doctors of professional standing, these experiments
are not regarded as conclusive in the field of cancer research. However,
we do not believe that any serious medical research, even though its results
are inconclusive, should be disregarded or lightly dismissed.
At the same time, we feel it is in the public interest to call attention
to the fact that eminent doctors and research scientists have publicly
questioned the claimed significance of these experiments.
Distinguished authorities point out:
1. That medical research of recent years indicates many possible causes
of lung cancer.
2. That there is no agreement among the authorities regarding what the
cause is.
3. That there is no proof that cigarette smoking is one of the causes.
4. That statistics purporting to link cigarette smoking with the disease
could apply with equal force to any one of many aspects of modern life.
Indeed the validity of the statistics themselves is questioned by numerous
scientists.
We accept an interest in people's health as a basic responsibility,
paramount to every other consideration in our business.
We believe the products we make are not injurious to health.
We always have and always will cooperate closely with those whose task
it is to safeguard the public health.
For more than 300 years tobacco has given solace, relaxation, and enjoyment
to mankind. At one time or another during those years, critics have held
it responsible for practically every disease of the human body. One by
one these charges have been abandoned for lack of evidence.
Regardless of the record of the past, the fact that cigarette smoking
today should even be suspected as a cause of serious disease is a matter
of deep concern to us.
Many people have asked us what we are doing to meet the public's concern
aroused by the recent reports. Here is the answer:
1. We are pledging aid and assistance to the research effort into all
phases of tobacco use and health. This joint financial aid will of course
be in addition to what is already being contributed by individual companies.
2. For this purpose we are establishing a joint group consisting initially
of the undersigned. This group will be known as the TOBACCO INDUSTRY RESEARCH
COMMITTEE.
3. In charge of the research activities of the Committee will be a scientist
of unimpeachable integrity and national repute. In addition there will
be an Advisory Board of scientists disinterested in the cigarette industry.
A group of distinguished men from medicine, science and education will
be invited to serve on this Board. These scientists will advise the Committee
on its research activities.
This statement is being issued because we believe the people are entitled
to know where we stand on this matter and what we intend to do about it.
52. In this advertisement, the participating Tobacco Companies recognized
their "special responsibility" to the public and promised to
learn the facts about smoking and health. The participating Tobacco Companies
promised to sponsor independent research on the subject, claiming they
would make health a basic responsibility, paramount to any other consideration
in their business. The participating Tobacco Companies also promised to
cooperate closely with public health officials. At the time these promises
were made, Defendants had no intent to honor their promises. In fact, these
promises so publicly and dramatically made to the public, the citizens
of Texas and government regulators, have been breached over and over again.
53. After lulling the public into a false sense of security concerning
smoking and health, the TIRC continued to act as a front for tobacco industry
interests. Despite the initial public statements and posturing, and the
repeated assertions that they were committed to full disclosure and vitally
concerned with public health, the TIRC failed to make the public health
a concern. Rather the TIRC, at the direction of the Tobacco Companies,
acted to protect tobacco industry profits and failed to protect the public
health. A coordinated, industry-wide strategy was designed to actively
mislead and confuse the public about the true dangers associated with smoking
cigarettes. Rather than work for the good of the public health and sponsor
independent research, as it had promised, the Tobacco Companies, acting
through the TIRC/CTR, concealed, undermined and distorted information coming
from the scientific and medical community.
54. The Defendants, in their December 15, 1953 and subsequent meetings
in forming, operating and maintaining the TIRC/CTR, knowingly replicated
the framework of the "Big Three" combination in restraint of
trade from the 1930s and 1940s by conspiring, agreeing and attempting to
stabilize and protect their commodity's pricing structure from the "health
scare" threat by, inter alia, 1) limiting and restricting scientific
research and public dissemination of adverse product information or data
from within the industry; 2) forming Ad Hoc Committees comprised of company
lawyers to control jointly sponsored scientific research funded by and
based upon market share percentages in order to further conspiratorial
objectives and self-policing; 3) conducting an extensive disinformation
campaign to contradict or neutralize legitimate science and health reports
linking smoking or tobacco use with cancer and disease in order to stabilize
and protect the tobacco market demand structure; 4) formulating combined
and monopolistic opposition to any development and/or marketing of safer
and/or alternative non-tobacco, non-nicotine, smoking devices by the conspirators
or outsiders/non-conspirators; and 5) conspiring and combining to manipulate
public and governmental awareness and responses to science adverse to the
tobacco industry by a knowing, extensive and combined course of misrepresentation,
deception and disinformation conducted via mail, wire, press, radio and
television mediums, among others.
55. For purposes of this action, cigarettes and other tobacco products
constitute one relevant product market. The Tobacco Companies manufacture,
ship and sell tobacco products throughout the United States. The market
for health care, including provisions of medical treatment and payment
for such treatment, and medical and scientific research bearing upon the
diagnosis, prevention and treatment of disease, constitutes another relevant
market for the purposes of this action. Relevant geographic markets are
the United States and the State of Texas.
56. The tobacco industry is highly concentrated, and has been one of
the most concentrated industries in the United States throughout this century.
Six tobacco companies dominate and control the market for cigarettes and
other tobacco products in the United States and Texas. These six tobacco
companies -- American Tobacco, R.J. Reynolds, Brown & Williamson, Philip
Morris, Liggett, and Lorillard -- have a combined market share of nearly
100% of the market.
57. This market concentration and lack of significant price competition
has long enabled the tobacco industry to be one of the most profitable
businesses in the United States.
58. The concentration in the industry has also benefitted the Tobacco
Companies and the Tobacco Trade Associations in their combination and conspiracy
to control and maintain the market for cigarettes and other tobacco products.
59. All of the Defendants herein have acted pursuant to their conspiracy
and agreement from 1953 without interruption until the present. The most
recent example of Defendants’ acts in furtherance of their conspiracy is
the combined response of Brown and Williamson, Liggett, Lorillard, Philip
Morris, and the Tobacco Institute in their January 1996 joint submission
of twelve volumes in opposition to the 1995 proposed regulations of cigarettes
and nicotine by the FDA. In this joint submission, Defendants perpetuate
their disinformation campaign by denying that nicotine is a drug, by denying
that cigarettes or smokeless tobacco are drug delivery devices, and by
denying that nicotine in tobacco products is addictive.
60. The public disinformation strategy employed by the Tobacco Companies
and the Tobacco Trade Associations was a strategy best described as "see
no evil, hear no evil, and speak no evil" concerning the health effects
of cigarette smoking. A publication called Tobacco and Health (later,
Tobacco and Health Research) was created by the Tobacco Companies
and the Tobacco Trade Associations and was used by them to disseminate
false information and create confusion over the causal connection between
cigarette smoking and disease. It was distributed to the press, doctors,
and health officials. The "Criteria For Selection" of articles
for publication included an example of "a report in which smoking-associated
diseases are questioned."
61. The January 15, 1968 issue of True Magazine contained an
article written by Stanley Frank called, "To Smoke or not to smoke--that
is still the Question." The article dismissed the evidence
against smoking as "inconclusive and inaccurate', and claimed that
"Statistics alone link cigarettes with lung cancer... it is not accepted
as scientific proof of the cause and effect." A few months later,
a similar but shorter article appeared in the National Enquirer
entitled "Cigarette Cancer Link is Bunk" written by "Charles
Golden" (a fictitious name commonly used by the Enquirer.)
The real author was Stanley Frank. Two million reprints of the True
Magazine article were distributed to physicians, scientists, journalists,
government officials, and other opinion leaders with a small card which
stated, "As a leader in your profession and community, you will be
interested in reading this story from the January issue of True Magazine
about one of today's controversial issues." The cost for this was
paid by Brown and Williamson, Philip Morris and R. J. Reynolds. It was
subsequently disclosed that author Frank had been paid $500 to write the
article by Joseph Field, a public relations professional working for Brown
and Williamson. Brown and Williamson reimbursed Field for that amount.
62. Other public statements by the Defendants over the years have repeated
the misrepresentations that the industry was dedicated to the pursuit and
dissemination of the scientific truth regarding smoking and health.
63. For example, the Tobacco Institute in 1970 ran an advertisement
captioned "A Statement About Tobacco and Health," which stated:
a. "We recognize that we have a special responsibility to the public--to
help scientists determine the facts about tobacco and health, and about
certain diseases that have been associated with tobacco use."
b. "We accepted this responsibility in 1954 by establishing the
Tobacco Industry Research Committee, which provides research grants to
independent scientists. We pledge continued support of this program of
research until all the facts are known."
c. "Scientific advisors informs us that until much more is known
about such diseases as lung cancer, medical science probably will not be
able to determine whether tobacco or any other single factor plays a causative
role -- or whether such a role might be direct or indirect, incidental
or important."
d. "We shall continue all possible efforts to bring the facts to
light."
64. Also, in 1970, the Tobacco Institute ran an advertisement captioned,
"The question about smoking and health is still a question."
In this advertisement, the Tobacco Institute stated:
a. "[A] major portion of this scientific inquiry has been financed
by the people who know the most about cigarettes and have a great desire
to learn the truth... the tobacco industry."
b. "[T]he industry has committed itself to this task in the most
objective and scientific way possible".
c. "In the interest of absolute objectivity, the tobacco industry
has supported totally independent research efforts with completely non-restrictive
funding."
d. "Completely autonomous, CTR's research is directed by a board
of ten scientists and physicians...This board has full authority and responsibility
for policy, development and direction of the research effort."
e. "The findings are not secret."
f. "From the beginning, the tobacco industry has believed that
the American people deserve objective, scientific answers."
65. Again, in 1970, the Tobacco Institute stated, "The Tobacco
Institute believes that the American public is entitled to complete, authenticated
information about cigarette smoking and health." The Tobacco Institute
further stated that, "The tobacco industry recognizes and accepts
a responsibility to promote the progress of independent scientific research
in the field of tobacco and health."
66. In direct contrast to what the Defendants were telling the public,
a memo from Tobacco Institute vice president Fred Panzer to president Horace
Kornegay dated May 1, 1972, acknowledges that the industry had employed
a single strategy for nearly 20 years to defend itself on three major fronts:
litigation, politics, and public opinion. This strategy consisted of "creating
doubt about the health charge without actually denying it-- advocating
the public's right to smoke, without actually urging them to take up the
practice--encouraging objective scientific research as the only way to
resolve the question of health hazard." Panzer said this strategy
had been successful on the litigation front and had "helped make possible
an orderly retreat" on the political front, but that the situation
had deteriorated on the public-opinion front. To remedy the public-opinion
problem, he proposed that the industry supply the public with "ready-made
credible alternatives" to the prevalent view that smoking causes cancer,
such as genetic and environmental explanations for smoking-related diseases.
67. The Tobacco Companies, through the Tobacco Trade Associations, intentionally
breached their promises to the American public, to the citizens of Texas
and to the State to study and report independently and honestly on the
health effects of smoking and the use of smokeless tobacco products. Defendants
caused the cancellation of press conferences where their scientists sought
to inform the public, actively and wrongfully suppressed the publishing
of reports concerning the health dangers presented by cigarette smoking,
attacked research linking smoking to disease, and threatened professionally
the researchers themselves. Their scientists were not allowed to "freely
publish what they find as they choose" as a CTR director once claimed.
68. Numerous scientists formerly employed by the Tobacco Companies and
the Tobacco Trade Associations have spoken out against the suppression
of scientific data and the practice of deception known to exist in the
tobacco industry generally. For example, in April of 1994, Dr. Victor DeNoble,
a former research scientist for Philip Morris, Inc., testified before the
United States House of Representatives Health & Environment Subcommittee
that the Philip Morris Company in 1983 suppressed and refused to allow
him or his colleague, Dr. Paul Mele, to publish or to talk publicly about
the research that they had conducted with respect to nicotine tolerance
in rats, the potentially addictive nature of nicotine in rats, and research
with respect to synthetic nicotine substances. Dr. DeNoble testified that
his research demonstrated that the animals would administer nicotine to
themselves and that this fact indicated that nicotine had the potential
to be addictive. Dr. DeNoble testified that the focus of his research was
nicotine's effect on the brain, not nicotine's effect on the flavor of
tobacco in cigarettes. He further testified that his laboratory was closed
and his research was terminated following the filing of a lawsuit by Rose
Cipollone against Philip Morris and other tobacco companies.
69. In a similar vein, Liggett & Myers, while publicly refusing
to acknowledge the validity of Dr. Wynder's tests, hired the consulting
firm of Arthur D. Little, Inc. to duplicate Dr. Wynder's tests. Defendant
Lorillard Corporation also duplicated Dr. Wynder's mouse tests. The results
of the duplicated tests were essentially the same as Dr. Wynder's, and
both Liggett & Myers and Arthur D. Little became aware by 1954 of the
cancer-causing propensity of cigarettes. A Liggett & Myers researcher
requested that the results of this testing be published, but Liggett &
Myers would not allow it. In furtherance of the conspiracy objectives of
the TIRC, the results of these additional tests were never made public.
70. The vast body of credible medical and scientific evidence identifies
smoking as the leading cause of lung cancer. Tobacco industry scientific
consultants also have accepted the causal association between smoking and
disease.
SAFER CIGARETTES SUPPRESSED
71. The Tobacco Companies could have designed and manufactured a safer
cigarette, but refused to do so. The need for a "safer" tobacco
product results from the harmful chemical compounds occurring in tobacco
products and/or formed as a result of burning. These compounds include
carbon monoxide, nicotine, nickel, carbon dioxide, benzene, hydrazine,
formaldehyde, Polonium-210, ammonia, nicotine sulfate, Freon II, hydrogen
cyanide and certain liver toxins known collectively as furans. More than
forty (40) known carcinogens are found in cigarette tobacco. The Tobacco
Companies artificially add chemicals and flavorings to their products that
increase toxicity and/or carcinogenicity.
72. At Liggett & Myers, Dr. James Mold conducted tests to divide
the components of cigarette smoke into separate entities and to interrupt
the process that produces carcinogens by using a catalyst. Liggett &
Myers researchers were able to produce a so-called "safer" cigarette,
designated as the "XA Project" that eliminated the carcinogenic
activity on mouse skin. However, Liggett & Myers did not want to be
identified publicly as the source of the research behind this non-carcinogenic
"safer" cigarette.
73. Liggett & Myers instructed its researchers that any meetings
held that pertained to the "safer" cigarette project were to
be attended by a lawyer and that all reports, notes or memoranda should
go to the Liggett & Myers legal department. The "safer" cigarette
was never marketed.
74. Liggett abandoned its XA Project for two apparent reasons. One was
that Liggett feared that the marketing of a "safer" cigarette
would be, in essence, a concession that its -- and the industry's -- other
cigarettes were not safe. Second, industry leader Philip Morris threatened
to retaliate against Liggett if it broke ranks with the industry conspiracy.
75. Dr. Mold, who was assistant director of research at Liggett during
the development of the safer cigarette, has provided the following overview
of the XA Project and its abandonment:
a. Dr. Mold stated that the XA project produced a safer cigarette. He
stated, "We produced a cigarette which was, we felt, commercially
acceptable as established by some consumer tests, which eliminated carcinogenic
activity..."
b. Dr. Mold stated that after 1975, all meetings on the project were
attended by lawyers. Lawyers collected notes after all meetings. All documents
were directed to the law department to cloak the documents with the attorney-client
privilege. He stated, "Whenever any problem came up on the project,
the Legal Department would pounce upon that in an attempt to kill the project,
and this happened time and time again."
c. Dr. Mold was asked why Liggett didn't market a safer cigarette. He
stated,
"Well, I can't give you, you know, a positive statement because
I wasn't in the management circles that made the decision, but I certainly
had a pretty fair idea why... (T)hey felt that such a cigarette, if put
on the market, would seriously indict them for having sold other types
of cigarettes that didn't contain this, for example ... (a)t a meeting
we held in ... New Jersey at the Grand Met headquarters ... at which the
various legal people involved and the management people involved and myself
were present. At one point, Mr. Dey ... who at that time, and I guess still
is the president of Liggett Tobacco, made the statement that he was told
by someone in the Philip Morris Company that if we tried to market such
a product that they would clobber us."
76. A memorandum authored by an attorney at the firm of Shook, Hardy
& Bacon, long-time lawyers for the cigarette industry, confirmed the
industry-wide position regarding the issue of a safer cigarette.
77. The 1987 memorandum was written in the context of the marketing
by R.J. Reynolds of a smokeless cigarette, Premier, that heated rather
than burned tobacco. The Shook, Hardy attorney wrote that the smokeless
cigarette could "have significant effects on the tobacco industry's
joint defense efforts" and "(t)he industry position has always
been that there is no alternative design for a cigarette as we know them."
The attorney also noted that, "Unfortunately, the Reynolds announcement...
seriously undercuts this component of industry's defense."
TOBACCO, NICOTINE AND DEPENDENCY
78. The tobacco products manufactured and sold by the Tobacco Companies
contain nicotine, a highly addictive substance. The Defendants know of
the difficulties smokers experience in quitting smoking and of the tendency
of addicted individuals to focus on any rationalization to justify their
continued smoking. The Defendants exploit this weakness and capitalize
upon the known addictive nature of nicotine. An internal tobacco industry
memo acknowledged in 1972: "(w)ithout nicotine...there would be no
smoking...the cigarette (is) a dispenser for a dose unit of nicotine."
Nicotine addiction guarantees a market for cigarettes. The addictive nature
of the nicotine in cigarettes virtually eliminates personal choice in those
who become addicted.
79. The industry's recognition of the extent to which nicotine -- and
not tobacco -- defines its product is illustrated in a 1972 Philip Morris
report on a CTR conference, which stated:
As with eating and copulating, so it is with smoking. The physiological
effect serves as the primary incentive; all other incentives are secondary.
The majority of the conferees would go even further and accept the proposition
that nicotine is the active constituent of cigarette smoke. Without nicotine,
the argument goes, there would be no smoking.
. . .
Why then is there not a market for nicotine per se, eaten, sucked, drunk,
injected, inserted or inhaled as a pure aerosol? The answer, and I feel
quite strongly about this, is that the cigarette is in fact among the most
awe-inspiring examples of the ingenuity of man. Let me explain my conviction.
. . .
The cigarette should be conceived not as a product but as a package.
The product is nicotine.
. . .
Think of the cigarette pack as a storage container for a day's supply
of nicotine...Think of the cigarette as a dispenser for a dose unit of
nicotine.
80. Accordingly, the industry has developed sophisticated technology
to control the levels of nicotine in cigarettes in order to maintain its
market. David A. Kessler, M.D., Commissioner of Food and Drugs, recently
testified before a congressional committee that cigarette manufacturers
can manipulate precisely nicotine levels in cigarettes, manipulate precisely
the rate at which the nicotine is delivered in cigarettes, and add nicotine
to any part of cigarettes.
81. Dr. Kessler testified that "the cigarette industry has attempted
to frame the debate on smoking as the right of each American to choose.
The question we must ask is whether smokers really have that choice."
Dr. Kessler stated:
Accumulating evidence suggests that cigarette manufacturers may intend
this result -- that they may be controlling the levels of nicotine in their
products in a manner that creates and sustains an addiction in the vast
majority of smokers.
. . .
We have information strongly suggesting that the amount of nicotine
in a cigarette is there by design.
. . .
[Tlhe public thinks of cigarettes as simply blended tobacco rolled in
paper. But they are much more than that. Some of today's cigarettes may,
in fact, qualify as high technology nicotine delivery systems that deliver
nicotine in precisely calculated quantities -- quantities that are more
than sufficient to create and to sustain addiction in the vast majority
of individuals who smoke regularly.
. . .
[T]he history of the tobacco industry is a story of how a product that
may at one time have been a simple agricultural commodity appears to have
become a nicotine delivery system.
. . .
[T]he cigarette industry has developed enormously sophisticated methods
for manipulating nicotine levels in cigarettes.
. . .
In many cigarettes today, the amount of nicotine present is a result
of choice, not chance.
. . .
[S]ince the technology apparently exists to reduce nicotine in cigarettes
to insignificant levels, why, one is led to ask, does the industry keep
nicotine in cigarettes at all?
. . .
82. In a subsequent appearance before Congress, Dr. Kessler testified
that one manufacturer, Brown & Williamson, had developed a tobacco
plant, code-named Y-1, with perhaps twice the nicotine content of regular
tobacco. Brown & Williamson manufactured and marketed cigarettes with
Y-1 tobacco in the United States in 1993.
83. The story of Brown & Williamson's development of Y-1 is one
of the more egregious examples of the cigarette industry's concealment
of its control and manipulation of the nicotine levels in its products.
84. On June 21, 1994, Dr. Kessler told the Waxman Subcommittee that
FDA investigators had discovered that Brown & Williamson had developed
a high nicotine tobacco plant, which the company called Y-1. This discovery
followed Brown & Williamson's flat denial to the FDA on May 2, 1994,
that it had engaged in "any breeding of tobacco for high or low nicotine
levels."
85. When four FDA investigators visited the Brown & Williamson plant
in Macon, Georgia on May 3, 1994, Brown & Williamson officials denied
that the company was involved in breeding tobacco for specific nicotine
levels. Only after the FDA had learned of the development of Y-1 in its
investigation and confronted company officials with the evidence, did the
company admit that it was growing and using the high-nicotine plant.
86. In fact, in a decade-long project, Brown & Williamson secretly
developed a genetically-engineered tobacco plant with a nicotine content
more than twice the average found naturally in flue-cured tobacco. Brown
& Williamson took out a Brazilian patent for the new plant, which was
printed in Portuguese. Brown & Williamson and a Brazilian sister company,
Souza Cruz Overseas, grew Y-1 in Brazil and shipped it to the United States
where it was used in five Brown & Williamson cigarette brands sold
in Texas, including three labeled "light." When the company's
deception was uncovered, company officials admitted that close to four
million pounds of Y-1 were stored in company warehouses in the United States.
87. As part of its cover-up, Brown & Williamson even went so far
as to instruct the DNA Plant Technology Corporation of Oakland, California,
which had developed Y-1, to tell FDA investigators that Y-1 had "never
[been] commercialized." Only after the FDA discovered two United States
Customs Service invoices indicating that "more than a half-million
pounds" of Y-1 tobacco had been shipped to Brown & Williamson
on September 21, 1992, did the company admit that it had developed the
high-nicotine tobacco.
88. Y-1 is one example of an overall trend in the tobacco industry to
increase the nicotine content and/or impact of its products.
89. As a result of the industry's actions, as many as 74% to 90% of
smokers are addicted. Eight out of ten smokers say they wish they had never
started smoking. Two-thirds of adults who smoke say they wish they could
quit. Seventeen million try to quit each year, but fewer than one out of
ten succeed. A high percentage of the smokers who have had surgery for
lung cancer or heart attacks return to smoking, as do 40% of smokers who
have had their larynxes removed.
90. Beyond its addictive qualities, nicotine is believed to contribute
to cardiovascular disease and death -- a fact known to the cigarette industry
for many years.
DECEIT AND FRAUD-A CONTINUING CONSPIRACY
AND COMBINATION IN RESTRAINT OF TRADE
91. The general counsel of the major cigarette manufacturers, through
joint meetings to review and direct proposals for scientific research for
the entire industry, aided in the conspiracy of the tobacco industry to
defraud the public on the issue of tobacco and health.
92. The tobacco industry's combination in restraint of trade was also
referred to as the "gentlemen's agreement." The "gentlemen's
agreement" among the manufacturers was to suppress independent research
on smoking and health. This agreement was referenced in a 1968 internal
Philip Morris draft memo, which states, "We have reason to believe
that in spite of gentlemens (sic) agreement from the tobacco industry in
previous years that at least some of the major companies have been increasing
biological studies within their own facilities." This memo also acknowledged
that cigarettes are inextricably intertwined with the health field, stating,
"Most Philip Morris products both tobacco and non-tobacco are directly
related to the health field."
93. The industry believed that individual companies were performing
certain research on their own in addition to the joint industry research.
But the fundamental understanding and agreement remained intact: any harmful
information and activities would be restrained, suppressed and/or concealed.
This secret agreement included restraining, suppressing and concealing
research on the health effects of smoking, including the addictive qualities
of nicotine, and restraining, concealing and suppressing the research and
marketing of safer cigarettes.
94. The Defendants designed a litigation strategy over the years to
conceal, delay and to run up consumers' expenses in a war of attrition.
For example, a memo written by J. Michael Jordan, an attorney for Defendant
R.J. Reynolds Tobacco Company, noted:
"(T)he aggressive posture we have taken regarding depositions and
discovery in general continues to make these cases extremely burdensome
and expensive for plaintiffs’ lawyers, particularly sole practitioners.
To paraphrase General Patton, the way we won these cases was not by spending
all of Reynolds' money, but by making that other son of a bitch spend all
his."
95. Additionally, corporate officials of the Tobacco Companies and the
Tobacco Trade Associations have attempted wrongfully to create a privilege
for various documents that they wish to conceal by sending such documents
through their legal departments and law firms in order that they might
claim the documents to be protected by the attorney-client or attorney
work-product privileges. A "Special Projects" division within
CTR was set up to conceal research that was harmful to the tobacco industry
and to promote and develop research and expert witnesses needed for the
defense of tort litigation. Incriminating reports and documents contained
within this division were passed through attorneys and are now claimed
by the Defendants to be privileged.
96. The industry has congratulated itself on a brilliantly conceived
and executed strategy to create doubt about the charge that cigarette smoking
is deleterious to health without actually denying it. A 1962 memo stated
that they had handled the "emergency" (of the Wynder report)
effectively by treating the public health threat as a public relations
problem that was solved for the self-preservation of the industry's image
and profit. One Defendant's executive called the CTR the best, cheapest
insurance the tobacco industry could buy, noting that without it the Tobacco
Companies would have to invent CTR or would be dead.
97. Not content with the holding strategy employed by the TIRC and the
CTR, the Tobacco Companies advocated a more offensive role through their
lobbying arm, the Tobacco Institute (TI). This tobacco industry-supported
group actively seeks to increase doubt about the negative health effects
of smoking by suggesting that there are alternative explanations to the
data. One "theory" detailed how individual genetic makeups predisposed
individuals to illness. Another, the "multi-factorial hypothesis,"
asserted that multiple factors should be blamed, i.e., food additives,
viruses, occupational hazards, air pollution or stress, for causing cancer.
The tobacco industry financed, supported and encouraged the manufacture
of fraudulent science.
98. However, evidence began to surface concerning the Defendants’ illegal
scheme. On February 6, 1992, United States District Court Judge H. Lee
Sarokin for the District of New Jersey issued an opinion in Haines v.
Liggett Group. Inc., Civ. Action 84-678. After reviewing 1500 documents
in camera, Judge Sarokin noted that "In 1954, the tobacco industry
promised to disseminate the results of industry-sponsored, independent
scientific research for the purpose of answering the question: "Does
cigarette smoking cause illness?" To fulfill its promise, the tobacco
industry proffered the allegedly "independent research organization,
the Council for Tobacco Research (the 'CTR'), which purportedly would examine
the risks of smoking and report its findings to the public." After
his review of the withheld documents, Judge Sarokin concluded:
Despite the industry's promise to engage independent researchers to
explore the dangers of cigarette smoking and to publicize their findings,
the evidence clearly suggests the research was not independent; that potentially
adverse results were shielded under the caption of "special projects;"
that the attorney-client privilege was intentionally employed to guard
against such unwanted disclosure; and that the promise of full disclosure
was never meant to be honored, and never was.
As a result of this finding, Judge Sarokin went on to note:
A jury might reasonably conclude that the industry's announcement of
proposed independent research into the dangers of smoking and its promise
to disclose its findings was nothing but a public relations ploy -- a fraud
-- to deflect the growing evidence against the industry, to encourage smokers
to continue and non-smokers to begin, and to reassure the public that adverse
information would be disclosed.
99. Undaunted by Judge Sarokin's findings, in April, 1994, Tobacco Company
executives asserted, under oath, that tobacco does not cause cancer, that
nicotine is not addictive and that tobacco advertising does not target
new smokers. Judge Sarokin's earlier written opinion in Haines is
still valid for describing the Defendants: "...despite some rising
pretenders, the tobacco industry may be the king of concealment and disinformation."
Recently, the fight to uncover the truth has been joined by the Food and
Drug Administration (FDA).
100. On February 25, 1994, David A. Kessler, M.D., Commissioner of the
FDA, sent a letter to Scott D. Ballin, Chairman of the Coalition on Smoking
Or Health, asserting:
Evidence brought to our attention is accumulating that suggests that
cigarette manufacturers may intend that their products contain nicotine
to satisfy an addiction on the part of some of their customers. The possible
inference that cigarette vendors intend cigarettes to achieve drug effects
in some smokers is based on mounting evidence we have received that: (1)
the nicotine ingredient in cigarettes is a powerfully addictive agent and
(2) cigarette vendors control the levels of nicotine to satisfy this addiction.
101. In response to Kessler's letter, on March 15, 1994, in a letter
to The New York Times, James W. Johnston, Chairman and Chief Executive
Officer of R.J. Reynolds, continued to assert that nicotine was not addictive.
Johnston based his assertion upon the success rate of American adults who
had quit smoking.
102. The Chief Executive officers of The American Tobacco Company, R.J.
Reynolds Tobacco Company, Brown & Williamson Tobacco Corporation, Philip
Morris, Inc., Lorillard and Liggett Group, Inc. all testified under oath
before the same Subcommittee in April of 1994 that they believed nicotine
is not addictive.
103. The recent disclosures of the sworn testimony of a former research
chief for Brown & Williamson Tobacco Corporation, Dr. Jeffrey S. Wigand,
and former Philip Morris scientists Jerome Rivers, Dr. Ian L. Uydess and
Dr. William A. Farone, directly contradict the Tobacco Companies' CEOs'
testimony regarding addiction, as well as the industry's denial of nicotine
manipulation.
TARGETING CHILDREN
104. For many years, the Defendants have engaged in a vast and misleading
promotional, public relations and sham lobbying blitz that had as its goal
increasing the numbers of people addicted to nicotine in cigarettes and/or
smokeless tobacco products and decreasing the number of people who attempt
or succeed in quitting. Their efforts have been and continue to be directed
toward children. They have done so and continue to do so in contravention
of their duty not to make false statements of material fact and their duty
not to conceal such true facts from the public. At the cost of countless
lives, the Defendants spend billions of dollars every year misleading the
public and promoting the myth that smoking cigarettes and using smokeless
tobacco products does not cause cardiovascular disease, lung and other
cancers, emphysema and other diseases and that smokers live healthy and
vital lives. The Defendants have at all pertinent times presented and promoted
smoking as an attractive, glamorous, youthful and relaxing pastime, associating
it with movie stars, athletes and successful professionals.
105. Every day more than 1,200 cigarette smokers die of cigarette-related
diseases. Others manage to break their addiction to nicotine and quit.
In order to prevent a precipitous decline in cigarette sales, the Tobacco
Companies must attract more than 3,000 new smokers each day. Children and
teenagers have become the main target, and as a result of the Tobacco Companies’
fraudulent and false advertising, more than 3,000 of them begin the habit
every day.
106. The Defendants specifically target children. By way of example,
the Joe Camel campaign waged by Defendant R.J. Reynolds Tobacco Company
is intended to and has had great appeal to children. More than one million
new underage smokers become addicted in the United States each year. Such
efforts by the Defendants create more sales for the tobacco industry and
more resulting health care costs for the State.
107. As previously alleged, the Defendants have engaged in a concerted
effort to circumvent and violate the laws of the State of Texas by targeting
children with sophisticated promotional schemes designed to create successive
generations of addicted customers. As a result of Defendants’ campaigns,
it is virtually impossible for parents or law enforcement resources to
control the efforts of the Defendants to make children the users of tobacco
products.
108. Despite the best efforts of parents, educators and the medical
profession, smoking among young people has remained alarmingly constant
since the late 1970s. Tobacco Companies use advertising to create a mental
image associating smoking with health, glamorous and athletic lifestyles
and with success and sexual attractiveness. Their advertising and marketing
campaigns increase demand for tobacco products among young people. The
ease with which children and teenagers can obtain cigarettes from vending
machines assures that there is a ready supply to meet this demand. Results
of a Texas state-wide vending machine survey show children are successful
in their attempts to purchase cigarettes 90% of the time. It has been shown
repeatedly that cigarette vending machines (even those located in bars
and other supposedly adult locations) are readily available to children.
Within a short period of time, the young smoker becomes physiologically
and emotionally dependent, i.e., addicted to tobacco. Later, as the maturing
smoker begins to wish he or she could quit, advertising reinforces the
practice and seeks to minimize health concerns, create doubt and confusion,
which are used by smokers as an excuse to avoid the pain and discomfort
of attempting to break their addiction to nicotine.
109. The advertising imagery used to promote smoking among young people
particularly appeals to those with low self-esteem and emotional insecurity.
Once the young person has been predisposed toward smoking, a variety of
factors can precipitate actual experimentation. For many young people,
the precipitating factor is being given a free pack of cigarettes by a
tobacco company representative, or purchasing cigarettes in order to obtain
an attractive t-shirt, baseball cap, or other gimmick used to promote cigarette
smoking.
110. One of the best examples of this was the transformation of Marlboro
cigarettes from a red-tipped cigarette for women to the cigarette for the
'macho cowboy'. By changing advertising imagery, Philip Morris was able
to tap into a wholly new and different market. In 1950, R.J. Reynolds was
the king of the cigarette business. It sold more cigarettes than any other
company. Philip Morris, though doing well on the basis of its fraudulent
health-oriented advertising, was still far behind. In 1981, Philip Morris
overtook R.J. Reynolds and each year has extended its lead by developing
an effective marketing campaign for recruiting young new smokers to its
brands. The wild spirit of the Marlboro Man captured the adolescent imagination.
The children who started smoking Marlboro became tenaciously loyal customers.
Soon, Marlboro became the "gold standard" of cigarettes among
teenagers. Through the year 1988, nearly three-fourths of teenage smokers
used Marlboro.
111. At about the time it lost market leadership to Philip Morris, R.J.
Reynolds dedicated itself to a ruthless advertising campaign encouraging
children and teenagers to smoke. One of the key elements of the R.J. Reynolds’
strategy for attracting children was to reposition many of its cigarette
brands to younger audiences. Just as Marlboro was repositioned from the
women's market to the macho male market by a new advertising campaign,
R.J. Reynolds has positioned its cigarette advertising campaigns to younger
and younger audiences using a succession of advertising images of men engaged
in extraordinary feats of physical and athletic achievements.
112. R.J. Reynolds' Vantage cigarettes entered the 1980s as a brand
targeted at the health-conscious adult smoker. Advertisements were intended
to assuage fears of lung cancer and other diseases and give the concerned
smoker arguments for rationalizing their continuation of the addiction.
Through multiple-advertising transmogrifications, Vantage cigarettes have
been progressively repositioned to ever-younger audiences. During the mid-1980s,
this advertising campaign featured young, successful professionals (including
architects, fashion designers, lawyers, etc.) with the slogan "The
Taste of Success." These ads promoted the implication that smoking
is helpful-if not essential-to success or prominence. In the late 1980s,
the advertising theme for Vantage cigarettes began to feature professional-caliber
athletes and auto racers. These advertisements depict physical activity
requiring strength or stamina beyond that of everyday activity. The obvious
implication is that smoking does not harm you.
113. During the 1980s, advertising for Salem cigarettes also became
more youth-oriented. Whereas the dominant advertising theme for Salem cigarettes
used to be clean, fresh country air during the 1980s, Salem ads became
populated by muscular surfers and bikini-clad women, fun-loving party animals
and other attractive adolescent role models. Another successful advertising
campaign targeted at young people is the Lorillard Tobacco Company campaign
promoting Newport cigarettes. Newport ads frequently show men and women
in sexually suggestive positions always having fun, using the slogan "Alive
With Pleasure."
114. Another successful advertising campaign has been the "You've
Come A Long Way Baby" campaign promoting Virginia Slims cigarettes.
One of the most important psychological needs of most adolescent girls
is to become independent from their parents. By associating smoking with
women's liberation, Philip Morris intended to create in the minds of teenage
girls the vision of smoking as a symbol of autonomy and independence. Ads
for Virginia Slims and other "feminine" cigarettes prey upon
the natural and common insecurity and sense of inferiority experienced
by adolescents by portraying the cigarette as a crutch and a symbol of
superiority and sophistication. Perhaps the most acute psychological need
of adolescence is to fit in, to be accepted, to be popular. Ads for Philip
Morris' Benson & Hedges cigarettes developed an image of smoking as
a happy pleasure to be shared in the company of others and the easy road
to instant acceptance within a group.
115. In today's culture many teenage girls perceive that a prerequisite
to popularity is to be thin. Philip Morris and other Tobacco Companies
capitalize upon this perception by presenting cigarette smoking as a suitable
alternative to a diet for being thin. Virtually every "feminine"
cigarette includes words like slim, light, super slim, ultra light, etc.
The photographic imagery in cigarette advertising that targets young females
universally portrays attractive young women in glamorous outfits. Smoking
is thus associated with being sexy and beautiful. In cigarette ads, the
air is fresh and clear; magical things happen. The reality is that cigarette
smoking causes addiction, disease and death.
116. Many teenage boys fantasize about owning a powerful motorcycle.
For this reason, many cigarette brands have used motorcycle imagery to
encourage teenage boys to smoke. Many cigarette ads that target young boys
glamorize high risk activities like hang gliding, motorcycle racing, mountain
climbing, etc. Cigarette makers do this deliberately to undermine awareness
that smoking is dangerous. In its campaign to attract adolescent boys to
become smokers, the R.J. Reynolds Tobacco Company has made extensive use
of risk-taking and danger in its advertising. By glorifying risk-taking,
these ads have a more insidious purpose. How a person estimates the magnitude
and likelihood of a risk can be significantly affected by what it is compared
against. By portraying dangerous activities like hang-gliding, mountain
climbing, and stunt motorcycle riding in tobacco advertising, R.J. Reynolds
minimizes the dangers of smoking in adolescent minds.
117. The great success that R.J. Reynolds had in its effort to overtake
Philip Morris in the youth market is the "Joe Camel" cartoon
character. This campaign was inaugurated in the United States in 1987 to
commemorate the 75th anniversary of Camel cigarettes. In the first ads,
the camel leered out over the ad saying, "75 Years And Still Smoking."
The implication is obvious. It soon became evident that "Joe Camel"
would strike a responsive chord among children and teenagers and has been
used by R.J. Reynolds to target children to get them to start smoking as
early as possible, so they can become addicted to nicotine at the earliest
age possible. R.J. Reynolds has more than tripled its advertising expenditures
for Camel cigarettes since 1988, utilizing themes like "Joe Camel"
guaranteed to be attractive to young people at high risk of becoming smokers.
118. When R.J. Reynolds began the Joe Camel cartoon campaign, Camel’s
share of the children's market was only O.5%. In just a few years, Camel's
share of this illegal market has increased to 32.8%, representing sales
estimated at $476 million per year. Another indication of the phenomenal
success of this marketing campaign is the fact that in a recent survey
of six year olds, 91% of the children could correctly match Joe Camel with
a picture of a cigarette, and both the silhouette of Mickey Mouse and the
face of Joe Camel were nearly equally well-recognized by almost all children
surveyed.
119. The themes within cigarette advertising are not the only feature
of tobacco marketing that betray the real target. The location and placement
of those ads further reveal that children are the intended target. During
the decade of the 1980s, there was a steady migration of cigarette advertising
into youth-oriented publications. Magazines with sexually-oriented themes
and those concerning entertainment and sporting activities had the highest
concentration of cigarette ads. For many of these magazines, teenagers
comprise a quarter or more of the total readership. Cigarette ads in these
youth-oriented magazines were frequently multi-page, pop-up ads which are
significantly more costly, but also more attention-grabbing than conventional
ads. News magazines, like Time and Newsweek, which have older
audiences, had few cigarette ads and those tended to emphasize implicit
health promises concerning tar and nicotine rather than glamorous images.
120. The Tobacco Companies sell more than one billion packs of cigarettes
per year to children under the age of 18. In 1988, the tobacco industry
reaped $221 Million in profits from $1.25 Billion in sales to children
under the age of 18. Marlboro and Camel cigarettes dominate the teenage
smoking market.
121. In late 1990, the Tobacco Institute, on behalf of the industry,
inaugurated a public relations campaign designed to convince the public
that the Tobacco Companies wished to discourage young people from smoking.
Several Tobacco Companies began their own campaigns at the same time. In
fact, these programs are just a continuation of the Defendants' ongoing
fraud and conspiracy. While these programs call for age 18 as the national
standard for tobacco sales to children, and for requiring "adult supervision"
of cigarette vending machines, in fact, the Institute and Tobacco Companies
hope to maintain the status quo with regard to children's access to tobacco
as most states already have a minimum age of 18 or older. Brochures, like
"Tobacco: Helping Youth Say No", are being distributed by the
Institute and Tobacco Companies. In reality, this is a pro-smoking subterfuge.
The brochure presents smoking as a permissible "adult" decision
and smoking as something an "adult" can safely do. The only reason
given to children for not smoking is that - like getting married or driving
a car - smoking is for grown ups. Of course, that message really makes
the smoking more desirable to kids. An R.J. Reynolds' brochure even tells
parents to tell their children that the parents smoke "because they
enjoy it." None of these brochures disclose that smoking is highly
addictive and harmful to human life.
122. Perhaps the most vicious element of this advertising campaign has
been advertising aimed at young girls. Nearly every issue of magazines
for young girls, like Teen and Young Miss, includes an advertisement
by Reynolds urging children not to smoke. But the reasons given for refraining
are not that smoking is addictive, that it can harm or kill the infants
of pregnant women or that it causes cancer and other lethal diseases; rather,
the reason given is that it is an "adult decision."
123. The likely effect of these ads is that, rather than discouraging
children from smoking, they plant in impressionable young girls’ minds
the notion that smoking is something to do to show one's independence,
to act grown-up. This notion is, of course, reinforced by the ubiquitous
cigarette ads depicting glamorous young adult women smoking as a way of
demonstrating their independence.
124. This despicable conduct has gone on for 40 years and continues
into this decade. In January 1990, the Manager of Public Relations of R.J.
Reynolds wrote the principal of a public school that:
The tobacco industry is also concerned about the charges being made
that smoking is responsible for so many serious diseases. Long before the
present criticism began, the tobacco industry in a sincere attempt to determine
the harmful effects, if any, smoking might have on human health, established
the Council for Tobacco Research-USA. The industry has also supported research
grants directed by the American Medical Association. Over the years the
tobacco industry has given in excess of $162 million to independent research
on the controversies surrounding smoking more than all voluntary health
associations combined.
Despite all the research going on, the simple and unfortunate fact is
that scientists do not know the cause or causes of the chronic diseases
reported to be associated with smoking. The answers to many unanswered
controversies surrounding smoking - and the fundamental causes of the diseases
often statistically associated with smoking - we do believe can only be
determined through much more scientific research. Our company intends,
therefore, to continue to support such research in a continuing search
for answers.
125. The targeting of children, while unquestionably wanton, reckless,
and unethical and cynically denied by the industry, was and continues to
be, vitally important to the tobacco industry. Children enticed into smoking
provide a guaranteed future market for a product that kills the industry's
customers by the hundreds of thousands.
126. The reckless disregard by the Defendants for the health risks for
the youth and minorities of America, is reflected in the response of an
R. J. Reynolds’ executive to the question of a former "Winston Man",
David Goerlitz, when he asked why the R.J. Reynolds executives did not
smoke: "We don't smoke the s---, we just sell it. We reserve that
for the young, the black, the poor and the stupid."
FRAUDULENT ADVERTISING OF
TAR/NICOTINE CONTENT
127. The campaign of deception in advertising by the Defendants regarding
filters and tar/nicotine content that began in the 1950s has continued
unabated through the present. Although an "FTC Method" has been
developed that measures the amount of tar and nicotine in a cigarette with
a "smoking machine" (measurements the Tobacco Companies advertise
for their brands), the FTC method is not a valid or reliable method to
measure tar/nicotine intake by "human smokers". In fact, the
Tobacco Companies have specifically designed their products to deceive
the public into thinking they are getting a low tar/nicotine cigarette,
when in fact they are getting significantly higher deliveries of tar/nicotine
in their smoke.
128. In 1982, The New York Times noted that Brown and Williamson
had complained to the FTC that American Brands, Inc., Philip Morris, U.S.A.
and R.J. Reynolds were engaging in deceptive advertising. While promoting
very low-tar cigarettes packaged in flip-top boxes, the three were also
marketing cigarettes containing 10 to 100 times more tar -- in look-alike
soft packages. The Times also reported that Brown and Williamson's
much publicized low-tar Barclay was designed to fool the FTC's smoking
machines. The machines preserve Barclay filter -- but the human lips probably
destroy it, giving smokers heavy doses of just what they were trying to
avoid. In January 1983, Consumer Reports noted that while the Barclay
ads claimed "1 mg. of tar," smokers actually got 3 to 7 times
as much.
129. In the 1980s and 1990s, the Tobacco Companies have continued the
"tar/nicotine reduction" deception by increasing bioavailability
of nicotine through pH manipulation and use of additives, such as acetaldehyde
to boost the reinforcer pharmacological impact of nicotine, while still
publishing "FTC Method" measurements and advertising their products
as "Light" or "Ultra-light".
OTHER TOBACCO PRODUCTS
130. Defendants Brown & Williamson and R.J. Reynolds also manufacture
and distribute loose tobacco used in the "roll your own" process
of cigarette-making.
131. The "roll your own" tobacco products distributed in Texas
by these Defendants are unreasonably dangerous to the consumer.
132. Even though the medical evidence regarding the hazards of cigarette
smoking and addiction have been known to these Defendants for many years,
the packages and containers of the "roll your own" tobacco bear
no warning regarding such hazards.
133. The fact that nicotine delivered by tobacco products is highly
addictive was carefully and comprehensively documented in the 1988 Surgeon
General's Report, "The Health Consequences of Smoking: Nicotine Addiction."
The major conclusions contained in this report are: (1) "Cigarettes
and other forms of tobacco are addicting"; (2) "Nicotine is the
drug in tobacco that causes addiction"; and (3) "The pharmacologic
and behavioral processes that determine tobacco addiction are similar to
those that determine addiction to drugs such as heroin and cocaine."
Likewise, in a 1988 report addressing the health effects of smokeless
tobacco, the World Health Organization concluded:
"There is ample evidence that the blood nicotine levels of smokeless
tobacco users were as high as or even higher than those found in many cigarette
smokers. Its continued use therefore, does cause addiction and dependence
in humans."
134. Nicotine in cigarettes and smokeless tobacco is now recognized
as an addictive substance by such major medical organizations as the Office
of U.S. Surgeon General, the World Health Organization, the American Medical
Association, the American Psychiatric Association, the American Psychological
Association, the American Society of Addiction Medicine, the American Public
Health Association, and the Medical Research Counsel in the United Kingdom.
The National Institute on Drug Abuse ("NIDA") has called cigarette
smoking the most common example of drug dependence in the United States.
135. Despite their knowledge that cigarette smoking and the use of smokeless
tobacco is, as a result of nicotine, extremely addictive, the Tobacco Companies
to this day deny that smoking, "dipping" or "chewing"
tobacco is addictive. Through their individual advertising and public relations
campaigns, and collectively, through the Tobacco Institute, the Tobacco
Companies have successfully promoted and sold tobacco products by concealing
and misrepresenting the highly addictive nature of cigarettes and smokeless
tobacco.
136. Defendant United States Tobacco Company makes approximately 90
percent of the oral snuff and chewing tobacco sold in the United States.
As alleged above, smokeless tobacco delivers a similar amount of nicotine
as cigarettes and is equally as addictive. Plaintiff is informed and believes
that smokeless tobacco manufacturers intend to cause nicotine dependence
among consumers through a strategy that involves promoting the use of lower
nicotine brands with the intent of moving users up to higher, more addictive
brands over time. The "graduation" strategy calls for three different
brands of low, medium and high nicotine content. The strategy is based
on the premise that new users of smokeless tobacco are most likely to begin
with products that are milder tasting, more flavored and lighter in nicotine
content. After a period of time, there is a natural progression to products
switching to brands that are more full-bodied and have more concentrated
tobacco taste, with more nicotine, than the entry brand. This graduation
strategy is supported by the manufacturers' advertising practices which
indicate the manufacturers' intent to have consumers experiment with low-nicotine
brands and graduate to higher-nicotine brands over time.
RECENT DEVELOPMENTS AND DISCLOSURES
137. After an extensive investigation, in August, 1995, the FDA published
its report and proposed regulations of cigarettes and nicotine. The results
of that inquiry and analysis support a finding that nicotine in cigarettes
and smokeless tobacco is a drug, and that these tobacco products are drug
delivery devices within the meaning of the Federal Food, Drug and Cosmetic
Act.
138. The August 1995 FDA report included findings on the statements,
research and actions by the Tobacco Companies. The factual findings of
the FDA investigation cover the following subjects:
A. Industry Statements on Nicotine Drug Effects.
B. Industry Research on the Drug Effects of Nicotine.
C. Industry Research on the Consumers' Need for an Adequate Dose of
Nicotine.
D. Industry Product Development Research to Ensure an Adequate Dose
of Nicotine.
E. Industry Manipulation and Control of Nicotine Delivery in Marketed
Tobacco Products.
F. Industry Knowledge that Nicotine's Sensory Effects are Secondary
to its Pharmacological Effects.
G. Industry Failure to Remove Nicotine from Tobacco Despite Available
Technology.
The above-referenced FDA findings are set forth in pages 121-318 of
the August 1995 report that are attached hereto and incorporated herein
for all purposes as Exhibit 2.
139. On May 12, 1994, Stanton A. Glantz, Ph.D., a professor of medicine
in the Division of Cardiology at the University of California, San Francisco
(UCSF) and a scholar interested in the field of tobacco and the public
health, received from an unknown source, "Mr. Butts," approximately
4000 pages of memoranda, reports, and letters, covering a 30-year period,
from the Brown and Williamson Tobacco Corporation (B&W) and its parent
company, the British American Tobacco Company (now BAT Industries). In
the subsequent months, Glantz received several thousand additional pages
of documents from Congressman Henry Waxman's House Subcommittee on Health
and the Environment and another few hundred pages of documents from the
estate of the chief scientist of BAT. Glantz ultimately put all the documents
into the library at UCSF. The July 19, 1995 Journal of the American
Medical Association is largely devoted to an analysis by Glantz and
his colleagues of these three sets of documents.
140. As reported in JAMA, the documents show: 1) that research conducted
by Tobacco Companies into the deleterious health effects of tobacco was
often more advanced and sophisticated than studies by the medical community;
2) that executives at B&W knew early on that tobacco use was harmful
and that nicotine was addictive and debated whether to make the research
public; 3) that the industry decided to conceal the truth from the public;
4) that the industry hid its research from the courts by sending the data
through its legal departments, and that its lawyers asserted that the results
were immune to disclosure in litigation because they were the privileged
product of the lawyer-client relationship; and, 5) that despite knowledge
to the contrary, the industry's public position was (and continues to be)
that the link between smoking and ill-health was not proven, that they
were dedicated to determining whether there was such a link and revealing
this to the public, and that nicotine was not addictive.
141. The pertinent articles of the July 19, 1995 JAMA are as follows:
1) "Looking Through a Keyhole at The Tobacco Industry: The Brown
and Williamson Documents," pages 219-224, JAMA, July 19, 1995-Vol.
274, No. 3, Glantz, et al.;
2) "Lawyer Control of the Tobacco Industry's External Research
Program: The Brown and Williamson Documents," pages 241-247, JAMA,
July 19, 1995-Vol. 274, No. 3, Bero, et al.;
3) "Lawyer Control of Internal Scientific Research to Protect Against
Products Liability Lawsuits: The Brown and Williamson Documents,"
pages 234-240, JAMA, July 19, 1995, Vol. 274, No. 3, Hanauer, et al.; and
4) "Nicotine and Addiction: The Brown and Williamson Documents,"
pages 225-233, JAMA, July 19, 1995, Vol. 274, No. 3, Slade, et al.
Copies of the above referenced JAMA Articles are attached hereto and
incorporated herein for all purposes as Exhibits 3, 4, 5 and 6, respectively.
142. Factual details of how the tobacco industry and Hill Knowlton initiated
its public fraud campaign are set forth in a Staff Report dated May 26,
1994, prepared for the Subcommittee on Health and the Environment, U.S.
House of Representatives. A copy of this report is attached hereto and
incorporated herein for all purposes as Exhibit 7.
143. Factual details of nicotine manipulation by the American Tobacco
Company are set forth in a Staff Report dated December 20, 1994, prepared
by the Majority Staff for the Subcommittee on Health and the Environment,
entitled "Evidence of Nicotine Manipulation by the American Tobacco
Company." A copy of this report is attached hereto and incorporated
herein for all purposes as Exhibit 8.
THE IMPACT OF DEFENDANTS'
ACTIONS ON THE STATE OF TEXAS
144. Tobacco-caused disease has killed, and continues to kill, millions
of Americans. The Centers for Disease Control (CDC) has estimated that,
currently, more than 400,000 Americans die each year from smoking; that
is 26 times more deaths than result from illegal drugs and indicates that
approximately one in five deaths is attributable to smoking. Thousands
of Texas citizens die each year as a result of smoking cigarettes. According
to the Texas Bureau of Vital Statistics, 25,900 Texans died in 1993 as
a result of tobacco use.
145. The economic consequences of smoking cigarettes are equally staggering.
In May of 1993, the Office Of Technology Assessment advised the United
States Congress that in 1990 smoking-related illnesses cost United States
taxpayers a total of approximately $50 billion in direct health care costs;
$68 billion in indirect costs for morbidity; and $40.3 billion in direct
costs for mortality.
146. The State spends millions of dollars each year to provide or pay
for health care and other necessary facilities and services on behalf of
indigents and other eligible citizens whose health care costs are directly
caused by tobacco-induced cardiovascular disease, lung and other cancers,
emphysema, other respiratory diseases as well as the complications of pregnancy
and childbirth including, but not limited to, low-weight babies.
147. The State of Texas has suffered damages from the Defendants’ illegal
and tortious conduct and as a result of their unreasonably dangerous products.
Those damages include, but are not limited to, costs and expenditures from
the public fund in the following areas: the Medicaid Program, the State
Employees Group Insurance Program, the State Employees Retirement System,
charity care and related health and wellness programs.
148. The State of Texas, as an employer which provides health coverage
for its approximately 500,000 employees, retirees and their dependents
pursuant to statutory and contractual obligations, is mandated by law to
offer comprehensive and major medical health coverage and benefits that
include coverage for treatment of smoking-caused diseases. The State of
Texas, through a combination of self-insured plans and contractual agreements
with certain health care service providers and plans, makes available to
its employees, retirees and their respective dependents health coverage
that includes these mandated benefits. In fiscal year 1995, the State paid
more than $820 million in claims and premium payments to insurance carriers
for such benefits. The State of Texas has paid and will pay substantial
sums of money pursuant to these statutory and contractual obligations due
to the increased cost of providing health care services for treatment of
smoking-caused diseases. These increased expenditures have been caused
by the unlawful actions of the Defendants.
149. The State of Texas operates a number of health care facilities,
including state hospitals and university health science centers that provide
medical care to qualifying persons who are not eligible for Medicaid. The
State of Texas pays for all or part of this care. The State of Texas has
expended and will expend substantial sums of money due to the increased
cost of providing health care services for treatment of smoking-related
diseases. These increased expenditures have been caused by the unlawful
actions of the Defendants.
150. The State of Texas has expended and will expend substantial sums
of money to fund and promote wellness and healthy lifestyle programs, including
smoking cessation, in order to reduce health care costs. In addition, the
State of Texas operates a program of preventive health services for state
employees. These expenditures have been and will be increased by the unlawful
actions of the Defendants.
CONSPIRACY AND CONCERT OF ACTION
151. From the 1950s and continuing through the filing of this suit,
the Tobacco Companies have entered into agreements to suppress, distort
and/or obfuscate scientific and medical information relating to the use
of tobacco products and the resulting diseases.
152. The Tobacco Companies participated in and cooperated with each
other in the above conspiracy enabling each and every manufacturer and
distributor of tobacco products to take the position that the association
between using tobacco products and disease had not been established.
153. In order to carry out their conspiracy, the Tobacco Companies and
Hill and Knowlton, Inc. formed the Tobacco Institute and the Council for
Tobacco Research.
154. The TI and the CTR actively participated in the conspiracy to conceal
and suppress the hazards of cigarette smoking and use of smokeless tobacco
products.
155. The TI and the CTR, acting on behalf of the Tobacco Companies,
monitored research and literature in the scientific and medical communities
regarding cigarette smoking and/or smokeless tobacco products and actively
attempted to suppress and/or undermine any negative reports.
156. When TI and CTR were unsuccessful in suppressing negative reports
regarding cigarette smoking, the two organizations acted to challenge,
dilute and diminish the influence of such reports.
157. As a result of the conspiracy, the Tobacco Companies were able
to continue selling tobacco products to an unsuspecting and confused public,
including the Texas citizens who had relied on their misrepresentation
to their detriment.
l58. As a result of the conspiracy, government regulators were mislead
and deceived; thereby distorting perceptions and understanding of regulators
whose task was to properly assess and control the hazards presented by
tobacco products.
159. As a direct and proximate result of the Defendants’ actions, the
consumers of tobacco products became ill and required medical care paid
for by the State.
AIDING AND ABETTING LIABILITY
160. The actions of the Defendants, individually and collectively, provided
substantial support and encouragement and aid to the Tobacco Companies
in the sale of cigarettes and other tobacco products.
161. All of the Defendants, individually and collectively, aided and
abetted the fraud perpetuated on the State of Texas, government regulators
and the citizens of Texas.
162. All of the Defendants, individually and collectively, aided and
abetted the sale of tobacco products that they knew to be hazardous and
defective.
CAUSES OF ACTION
COUNT ONE
[Against all Defendants except Hill & Knowlton, the
Council for Tobacco Research and
the Tobacco Institute]
VIOLATION OF 18 U.S.C. 1962(c) and (d),
FEDERAL RACKETEER INFLUENCED AND CORRUPT ORGANIZATION ACT
163. The State of Texas incorporates and adopts by reference the allegations
contained in this Complaint.
164. The Defendants are "persons" within the meaning of 18
U.S.C. § 1961(3).
165. At all relevant times, Hill & Knowlton, Inc., The Council for
Tobacco Research - USA, The Tobacco Institute, Inc., the law firms of Shook,
Hardy & Bacon; Covington & Burling; Jones, Day, Reavis & Pogue;
Jacob & Medinger; and related entities, including the Ad Hoc Committee
of the CTR and the Committee of Counsel of the Tobacco Institute, have
constituted an "enterprise" within the meaning of 18 U.S.C. §
1961(4). The enterprise is an ongoing organization whose constituent elements
function as a continuing unit in maximizing the sales of tobacco products,
misleading the public and regulators as to the health hazards of tobacco,
suppressing the truth concerning the addictive properties of nicotine and
of the Defendants’ manipulation of nicotine levels, and carrying out other
elements of Defendants’ scheme. The enterprise has an ascertainable structure
and purpose beyond the scope of the Defendants’ predicate acts and their
conspiracy to commit such acts. The enterprise has engaged in, and its
activities have affected, interstate and foreign commerce. The enterprise
continues to date through the concerted activities of the Defendants actively
to disguise the nature of their wrongdoing, to conceal the proceeds thereof,
and to conceal the Defendants’ participation in the enterprise in order
to avoid and/or minimize their exposure to criminal and civil penalties
and damages.
166. Each Defendant has been associated with this enterprise. Moreover,
each Defendant participated, directly or indirectly, in the conduct of
the affairs of the enterprise. Each Defendant helped to direct the enterprise’s
actions and manage its affairs.
167. Each Defendant "conduct[ed] or participate[d], directly or
indirectly, in the conduct of [the] enterprise’s affairs through a pattern
of racketeering activity," in violation of 18 U.S.C. § 1962(c).
The Defendants’ pattern of racketeering activity dates from December 15,
1953 through the present and threatens to continue in the future.
168. The Defendants’ multiple predicate acts of racketeering include:
a. Wire and mail fraud, in violation of 18 U.S.C. §§ 1341
and 1342. The Defendants engaged in schemes to defraud members of the public
and other regarding their tobacco products and health issues. Those schemes
have involved fraudulent misrepresentations and/or omissions reasonably
calculated to deceive persons of ordinary prudence and comprehension. Defendants
executed or attempted to execute those schemes through the use of the U.S.
mails and through transmissions by wire, radio and television communications
in interstate commerce.
i. For example, numerous Brown & Williamson Tobacco Corp. documents
were disseminated and/or transmitted by the Defendants and their agents
as part of a fraudulent scheme to mislead the public and others about the
health risks of tobacco. Details and descriptions of those documents are
set forth in Exhibits 3, 4, 5, and 6 attached hereto and incorporated herein
for all purposes.
ii. Chief executive officers and/or representatives of the Defendants
made false and fraudulent statements under penalty of perjury in hearings
before the House Subcommittee on Health and the Environment, convened on
March 25, April 14, April 28, May 17, May 26, June 21 and June 23, 1994,
and televised nationwide. The witnesses affirmatively denied that Tobacco
Companies manipulate the amount of nicotine contained in cigarettes; denied
that using tobacco products causes cancer; and denied that there any correlation
between the amount of nicotine in tobacco products and the incidence of
cancer. The chief executive officers and representatives giving false testimony
were:
William I. Campbell, President, Philip Morris U.S.A.
Edward A. Horrigan, Jr., Chairman, Liggett Group, Inc.
James W. Johnston, Chairman, R.J. Reynolds Tobacco Co.
Donald S. Johnston, President, American Tobacco Co.
Stephen Raffle, Tobacco Institute
Tilford F. Riehl, Vice-President, Brown & Williamson Tobacco Corp.
Thomas E. Sandefur, Jr., Chairman and Chief Executive Officer, Brown
& Williamson Tobacco Corp.
Andy Schindler, Head of Manufacturing, R.J. Reynolds Tobacco Co.
Alexander W. Spears, III, Vice-Chairman, Lorillard Tobacco Co.
Joseph Taddeo, President, U.S. Tobacco Co.
Andrew H. Tisch, Chairman, Lorillard Tobacco Co.
Charles O. Whitley, Senior Consultant, The Tobacco Institute.
iii. On the nationally televised CBS program Face the Nation,
air date March 27, 1994, 10:30 a.m. - 11:00 a.m., EDT, Ms. Brenda Dawson,
Vice-President of the Tobacco Institute, stated before a live television
and radio audience: "all six cigarette manufacturers in the United
States do . . . not add nicotine" and "they don’t manipulate
nicotine. So Congress has been told form[ally] by every cigarette manufacturer
in the United Stated that this claim is without foundation."
b. Bribery, through attempts to influence the testimony of "any
person" under oath "upon a trial, hearing, or other proceeding,
before any court, any committee of either House or both Houses of Congress,
or any agency, commission, or officer authorized by the laws of the United
States to hear evidence or take testimony, or with intent to influence
such person to absent himself therefrom." 18 U.S.C. § 201(b)(3).
These violations include attempts to influence the testimony of whistleblowers
and also payments to tobacco company officials who have knowingly made
false statements before Congress.
c. Sending tobacco products through the mails in a manner calculated
to place them in the hands of minors, and/or using the mails to promote
and advertise cigarettes to children, in violation of 18 U.S.C. §
1461, which prohibits use of the mails to deliver any "article or
thing designed, adapted, or intended . . . for any indecent or immoral
use" and use of the mails to circulate any "paper, writing, advertisement,
or representation that any article, instrument, substance, drug, medicine,
or thing may, or can be used or applied . . . for any indecent or immoral
purpose" and any "description calculated to induce or incite
a person to so use or apply any such article, instrument, substance, drug,
medicine, or thing."
d. Attempting to intimidate one or more witnesses in pending or prospective
legal proceedings, in violation of 18 U.S.C. § 1513, and 18 U.S.C.
§ 1951(a), including threats against Jeffrey Wigand, former research
chief of Brown & Williamson Tobacco Corporation, to discourage him
from providing testimony to the Mississippi Attorney General in connection
with Mike Moore, Attorney General, ex rel., State of Mississippi v.
The American Tobacco Co., No. 94-1429 (Ch. Ct. Jackson Co.).
e. Use of facilities in interstate or foreign commerce to distribute
the proceeds of unlawful activity and otherwise to promote, manager, establish,
carry on or facilitate the promotion, management, establishment, or carrying
on of unlawful activity, in violation of 18 U.S.C. § 1952.
f. Engaging in monetary transactions involving the proceeds of crime
in violation of 18 U.S.C. § 1957, which prohibits "knowingly
engag[ing] or attempt[ing] to engage in a monetary transaction in criminally
derived property that is of a value greater than $10,000 and is derived
from specific unlawful activity," including mail and wire fraud. 18
U.S.C. &