IN THE SUPERIOR COURT FOR THE STATE OF ALASKA
FIRST JUDICIAL DISTRICT AT JUNEAU
THE STATE OF ALASKA,
Plaintiff,
vs.
PHILIP MORRIS, INCORPORATED; R.J.
REYNOLDS TOBACCO CO.; AMERICAN
TOBACCO CO., INC.; BROWN &
WILLIAMSON TOBACCO CORP.;
LIGGETT & MYERS, INC.; LORILLARD
TOBACCO CO., INC.; UNITED STATES
TOBACCO COMPANY; B.A.T.
INDUSTRIES, P.L.C.; BRITISH AMERICAN
TOBACCO COMPANY, LTD.; HILL &
KNOWLTON, INC.; THE COUNCIL FOR
TOBACCO RESEARCH - U.S.A., INC.; and
TOBACCO INSTITUTE, INC., foreign corporations,
Defendants.
1JU-97915 CI
COMPLAINT FOR INJUNCTIVE RELIEF, DAMAGES,
RESTITUTION, DISGORGEMENT, PENALTIES AND OTHER RELIEF
I. INTRODUCTION
1. The State of Alaska, through Attorney General Bruce
M. Botelho, on information and belief, brings this action for monetary
damages, civil penalties, declaratory and injunctive relief, restitution,
and disgorgement of profits.
2. This case challenges a massive unlawful course of conduct
and conspiracy perpetrated by the defendants. The defendants’ unlawful
conduct includes a host of unfair, deceptive, anticompetitive and illegal
acts, including without limitation the following:
• Publicly undertaking a supposedly "paramount"
special duty to research and disclose to public health authorities and
the public at large--including the State of Alaska--the full extent of
the health risks of cigarette smoking; but then suppressing and distorting
the state of their knowledge of those health risks;
• Creating and/or funding fraudulent "front"
organizations--such as the Tobacco Industry Research Council (later the
Council for Tobacco Research)--which were held out to the public as independent
research organizations, but were in fact secretly controlled by the industry’s
lawyers and public relations firms and were used by the defendants as industry
fronts to prevent the public from learning what defendants knew about the
health risks of smoking and to falsely create a controversy about the health
risks of smoking;
• Secretly destroying, concealing, and shipping overseas
incriminating evidence of industry testing and research on the health risks
of cigarette smoking and the addictive nature of nicotine, shutting down
laboratories overnight and making personal threats against scientists who
tried to publish research revealing what the industry knew, and asserting
improper claims of attorney-client privilege and work product to suppress
the results of adverse scientific research;
• Conspiring in violation of state antitrust law to eliminate
and restrain competition based on the health effects of smoking and by
agreeing not to market "safer" cigarettes;
• Conspiring to and concealing the addictive nature of
tobacco products and the tobacco companies’ deliberate manipulation of
the nicotine levels in tobacco products; and
• Engaging in unfair and deceptive trade practices by
undertaking a course of conduct designed to promote illegal sales of cigarettes
to minors and, thereby, also contributing to the delinquency of minors.
As a direct, foreseeable result of these and other actions,
the State of Alaska has suffered substantial damages, and minors continue
to be lured into illegal use of tobacco products. The Attorney General
seeks to recover those damages and enjoin the continuing deceptive and
unlawful practices described below.
A. The Defendants’ Unlawful Conduct
3. The Tobacco Industry in the U.S. is a highly profitable
oligopoly dominated by Brooke Group, Ltd., Liggett Group, Inc. (Liggett
and Myers Tobacco Co.), Philip Morris Companies, Inc. (Philip Morris, Inc.),
American Brands, Inc. (the American Tobacco Co.), UST, Inc. (United States
Tobacco), RJR Nabisco, Inc. (R.J. Reynolds Tobacco Co.), Batus, Inc. (Brown
& Williamson Tobacco Company), British American Tobacco Company (BATCO),
and Lowes Corporation (Lorillard Tobacco Co.) (collectively referred to
as the "Tobacco Companies," "Tobacco Industry" or the
"Tobacco Cartel"). For decades, these Tobacco Companies have
sold tobacco products at huge profit margins to millions of consumers.
The Tobacco Companies have built and sustained the market for their products
in large part by concealing and/or misrepresenting the addictive nature
of tobacco products, by creating confusion concerning the damage to human
health caused by tobacco products, by manipulating the levels of nicotine
in tobacco products in order to maintain and boost addiction, by agreeing
not to compete for sale of a "safer cigarette" and other innovative
products, and by focusing the brunt of their sales efforts on minors.
4. The Tobacco Companies, as well as their public relations
agents, lawyers and industry "fronts," have known for more than
40 years that their tobacco products contain large amounts of nicotine--a
highly addictive substance--as well as numerous carcinogens and other harmful
elements.
5. Notwithstanding this knowledge, the Tobacco Companies
have repeatedly told the public that nicotine, an element in all tobacco
products, is not addictive. As recently as April 14, 1994, the CEOs of
seven tobacco companies testified under oath that nicotine is "not
addictive." These statements are false.
6. Nicotine is addictive. The Tobacco Industry is aware
of the addictive nature of nicotine as evidenced by just one of the many
internal industry documents addressing this subject:
Moreover, nicotine is addictive. We are, then in the business
of selling nicotine, an addictive drug. . . .
7. Tobacco products are not only addictive, they are abnormally
dangerous and unfit for human use. Tobacco products kill, maim and injure
virtually all who use them. The Tobacco Companies know this, but continue
to deny the existence of adverse health effects in their public statements.
8. The Tobacco Industry’s unlawful conduct does not stop
with misrepresentations concerning the addictive nature of nicotine and
the adverse health effects of tobacco use. The industry has secretly gone
a step further by manipulating the level of nicotine in tobacco products
in order to increase addiction and sell more product. For example, manufacturers
of smokeless tobacco seek to "graduate" new users from milder
products to those with more "kick" in order to addict users.
Their campaign to addict new users has achieved great success, particularly
with the young.
9. To continue in its hugely profitable business, in 1953
the Tobacco Industry entered into a multifaceted unlawful conspiracy which
continues to this day. One essential element of the conspiracy was an agreement
to suppress harmful information concerning tobacco products which was accomplished
as follows. First, the tobacco conspirators agreed to falsely represent
that there is no proof that smoking or tobacco use is harmful. Second,
they agreed to falsely represent that nicotine and tobacco use is not addictive.
And finally, the tobacco conspirators represented to the public and governmental
regulators that they would undertake a "special duty" and "responsibility"
to determine and report the scientific truth about the health effects of
tobacco, both by conducting internal research and by funding "independent"
external research.
10. Those representations were and continue to be false.
Despite the Tobacco Companies’ denials, there is no question that the Tobacco
Industry knew its products were addictive and harmful. Further, the industry’s
publicly proclaimed special undertaking to pursue and report the truth
about smoking was false. The industry’s purported undertaking was part
of a conspiracy to refute, undermine and neutralize information coming
from the objective scientific and medical community and, at the same time,
to confuse and mislead the public in an effort to avoid state or federal
regulation, to encourage existing smokers to continue smoking and to induce
new persons to commence smoking.
11. An additional important element of the conspiracy
was an agreement by the Tobacco Companies to restrain competition for sales
of an innovative "safer" cigarette. The purpose and effect of
this aspect of the conspiracy was to suppress and restrain competition
based on claims of health because such competition would have exposed the
ill effects and addictive nature of smoking, thereby substantially increasing
the defendants’ liability exposure for the inevitable harm caused by cigarettes
and tobacco products, and thereby threatening their shares of the tobacco
market.
12. The conspiracy described above originated in response
to medical and scientific studies publicizing the adverse health impact
of smoking in the early 1950s. In response to what the industry internally
called the "health scare," in late 1953 and early 1954, the Tobacco
Companies and their public relations agent, Hill & Knowlton, jointly
created a purportedly independent entity initially known as the Tobacco
Industry Research Council (the "TIRC"). As part of their unlawful
conspiracy, the Tobacco Companies publicly represented that the TIRC would
undertake, on behalf of the public and those responsible for the public
health, including those in Alaska, to objectively research and gather data
concerning the relationship between cigarette smoking and health and truthfully
publicize the results of this "independent" research. From 1954
forward the industry has been using the TIRC and its successor, the CTR,
to publish false reports regarding the relationship between smoking and
health.
13. Indeed, the Tobacco Companies, their lawyers and Hill
& Knowlton controlled the TIRC and manipulated its affairs so as to
"[s]uppress any data demonstrating the addictive nature of cigarette
smoking or that cigarette smoking caused human disease" and to publicize
information, regardless of its merit, tending to obscure any relationship
between cigarette smoking and disease. This course of conduct was designed
to create the notion that there was a legitimate and good faith medical/scientific
controversy over whether smoking or tobacco is harmful to human health
or that nicotine is addictive. The tobacco cartel accomplished this hoax,
in part, by assigning all information indicating that cigarette smoking
or tobacco use is harmful to human health or that nicotine is addictive
to a so-called "Special Projects" division of the TIRC, where
the information was secreted from the public and concealed from discovery
in litigation against the Tobacco Companies by the improper assertion of
the attorney-client privilege.
14. In the words of U.S. District Court Judge H. Lee Sarokin,
a "jury could reasonably conclude that the creation of . . . [the
TIRC] was nothing but a hoax created for public relations purposes with
no intention of seeking the truth or publishing it."
15. Also in the 1950s, the Tobacco Companies began, and
continued thereafter, to tailor their cigarette advertisements, promotional
activities and public statements to conceal and/or misrepresent the addictive
nature and the adverse health impact of cigarette smoking and tobacco use,
while at the same time presenting cigarette smoking in a glamorous, youthful,
exciting, relaxing posture by associating it with professional and economic
success, intelligence, athletic ability and sexual attraction. This course
of conduct accomplished the purpose of suppressing or misstating the addictive
nature and the adverse health impact of smoking, so that new smokers, mainly
young teenagers, could be "hooked" and existing smokers would
continue smoking.
B. The Damages Caused by Defendants’ Unlawful Conduct.
The Damages Caused by Defendants’ Unlawful Conduct
16. The intended and foreseeable effects of the conspiracy
are several and far-reaching, including but not limited to increased medical
costs to the State of Alaska and its agencies, the use of tobacco products
by minors in violation of state law and the failure of the industry to
develop and market "safer" innovative products.
1. Health care costs1. Health care costs.
One of the foreseeable and intended consequences of defendants’ conduct
has been to unjustly enrich the defendants at the expense of Alaska’s health
care system, the state health care authority, state workers’ compensation
funds, and ultimately, all Alaska residents and taxpayers.
(a) Approximately 50 million residents of the United States
smoke cigarettes, and another six million use smokeless tobacco products.
Nationwide, tobacco related deaths are a national tragedy: More than 400,000
deaths per year in the United States are tobacco related.
(b) In Alaska, thousands of adults are smokers. Thousands
of Alaskans adults use smokeless tobacco.
(c) Health care costs in the United States are hundreds
of billions of dollars each year. Tobacco-related health care costs are
estimated to be more than seven percent of total health care costs, and
for 1993, tobacco-related health care costs were $50 billion.
(d) The defendants’ conduct has wrongfully shifted these
increased costs to the State of Alaska in the form of charges directly
attributable to tobacco usage and exposure that should have been borne
by the defendants, including but not limited to, increased Medicaid payments
and increased health care insurance for public employees.
(e) Alaska’s excess health care costs alone caused by
defendants’ conduct is in excess of $100 million. These costs would have
been avoided if defendants had not engaged in the course of conduct described
in this complaint, and Alaska’s share of those costs are sought as damages
in this case.
2. Targeting minors in violation of state law.
Targeting minors in violation of state law.
A further effect of defendants’ course of unlawful conduct and conspiracy
is the targeting and eventual addiction of minors and young people. Recognizing
the pernicious addictive nature of their products, the Tobacco Industry
seeks new customers among the youth of the nation. Because of the deaths
of so many of the industry’s adult customers, the defendants must constantly
add new customers in order to maintain their profits.
(a) According to a 1994 U.S. Surgeon General’s Report,
every day another 3,000 children become regular smokers. Eighty-two percent
of adults who have ever smoked had their first cigarette before age 18
and more than half of them had already become regular smokers by that age.
Reports published by the U.S. Centers for Disease Control and Prevention
indicate that anyone who does not begin smoking in childhood is unlikely
to begin. For those 3,000 children who do become regular users of tobacco
products every day, projections of current trends indicate that 1,000 will
die prematurely as a result of their tobacco use. According to the Centers
for Disease Control, in 1993, 28.1 percent of Alaska teenagers smoked.
Ten and three-tenths percent of teenagers in Alaska smoke on a daily basis.
(b) It is against the law of Alaska for minors to smoke
and efforts to encourage them to do so contravene public policy. Nonetheless,
to lure minors into smoking, the Tobacco Companies have unfairly and deceptively
designed special marketing campaigns particularly appealing to minors and
young people. This targeting of minors is accomplished by promotional materials
designed to create the impression that smoking is glamorous, sexy, fun
and the "in" thing to do. An integral part of this campaign is
the use of images particularly appealing to minors and the placement of
promotional materials in locations likely to be accessed primarily by minors.
(c) Further, knowing that products, such as smokeless
tobacco, with too much nicotine can be harsh and thus deter new users from
becoming new addicts, the Tobacco Companies seek to graduate new users,
often minors, from "milder" products to those with more "kick"
in order to attract and addict more customers.
(d) As a result of defendants’ unlawful acts, each day
minors use tobacco products in violation of state law. The Attorney General
seeks to halt this practice.
C. The Objectives of This Action. The Objectives of
This Action
17. In this action, the Attorney General seeks (i) to
secure for the State of Alaska a fair and open market, free from unfair
or deceptive acts or practices and illegal restraints in trade; (ii) to
return to the State the increased costs of health care caused by defendants’
wrongful conduct; (iii) to require fair and full disclosure by defendants
of the nature and effects of their products; (iv) to unequivocally halt
the marketing of tobacco products to minors; and (v) to disgorge defendants’
profits from their sales of tobacco products in violation of state law.
II. JURISDICTION AND VENUE
18. This complaint is filed and these proceedings are
instituted under the provisions of the Alaska Unfair Trade Practices and
Consumer Protection Act, AS 45.50.471 et seq., the Alaska Monopolies and
Restraint of Trade Act, AS 45.50.562 et seq., and the common law of the
State of Alaska.
19. Authority for the Attorney General to commence this
action for injunctions, mandatory injunctions, damages, restitution, disgorgement,
civil penalties, attorneys’ fees and such other relief as the Court deems
proper, is conferred by, inter alia, AS 45.50.501; AS 45.50.580;
and AS 44.23.020(b).
20. The violations alleged herein have been and are being
committed in whole or in part, and affect commerce in, and defendants do
business in, the First Judicial District of Alaska and elsewhere throughout
the State of Alaska. The basis for jurisdiction over defendants is further
set forth in this complaint.
21. The amount in controversy exceeds $50,000.
III. THE PARTIES
PLAINTIFF
22. This action is brought for and on behalf of the State
of Alaska, by Bruce M. Botelho, Attorney General of the State of Alaska,
pursuant to the provisions of the Alaska Monopolies and Restraint of Trade
Act, AS 45.50.562 et seq., the Alaska Unfair Trade practices and Consumer
Protection Act, AS 45.50.471 et seq. and his common law authority as Attorney
General to represent the State of Alaska.
DEFENDANTS
23. Defendant American Tobacco Company, Inc. ("American
Tobacco") is a Delaware corporation whose principal place of business
is Six Stamford Forum, Stamford, Connecticut 06904. American Tobacco, sometimes
hereinafter referred to as "ATC," manufactured, advertised and
sold Lucky Strike, Pall Mall, Tareyton, American, Malibu, Montclair, Newport,
Misty, Iceberg, Silk Cut, Silva Thins, Sobrania, Bull Durham, and Carlton
cigarettes and other tobacco products throughout the United States. In
1994, American Tobacco was sold to British-American Tobacco Co., parent
of defendant Brown & Williamson.
24. Defendant Brown & Williamson Tobacco Corporation
("Brown & Williamson") is a Delaware corporation whose principal
place of business is 1500 Brown & Williamson Tower, Louisville, Kentucky
40202. Brown & Williamson manufactures, advertises and sells Kool,
Raleigh, Barclay, BelAir, Capri, Richland, Laredo, Eli Cutter and Viceroy
cigarettes and other tobacco products throughout the United States.
25. Defendant Liggett & Meyers, Inc. ("Liggett")
is a Delaware corporation whose principal place of business is Main and
Fuller, Durham, North Carolina. Liggett manufactures, advertises and sells
Chesterfield, Decade, L&M, Pyramid, Dorado, Eve, Stride, Generic and
Lark cigarettes and other tobacco products throughout the United States.
26. Defendant Lorillard Tobacco Company, Inc. ("Lorillard"),
is a Delaware corporation whose principal place of business is 1 Park Avenue,
New York, New York 10016. Lorillard manufactures, advertises and sells
Old Gold, Kent, Triumph, Satin, Max, Spring, Newport and True cigarettes
and other tobacco products throughout the United States.
27. Defendant Philip Morris Inc. ("Philip Morris"),
is a Virginia corporation whose principal place of business is 120 Park
Avenue, New York, New York 10017. Philip Morris manufactures, advertises
and sells Philip Morris, Merit, Cambridge, Marlboro, Benson & Hedges,
Virginia Slims, Alpine, Dunhill, English Ovals, Galaxy, Players, Saratoga
and Parliament cigarettes and other tobacco products throughout the United
States.
28. Defendant R.J. Reynolds Tobacco Company ("Reynolds")
is a New Jersey corporation whose principal place of business is Fourth
& Main Street, Winston-Salem, North Carolina 27102. Reynolds manufactures,
advertises and sells Camel, Vantage, Now, Doral, Winston, Sterling, Magna,
More, Century, Bright Rite and Salem cigarettes and other tobacco products
throughout the United States.
29. Defendant United States Tobacco Company ("U.S.
Tobacco"), is a Delaware corporation whose principal place of business
is 100 West Putnam Avenue, Greenwich, Connecticut. U.S. Tobacco manufactures,
advertises and sells Sano cigarettes. U.S. Tobacco also manufactures, advertises
and sells approximately 88 percent of the smokeless tobacco (snuff and
chewing tobacco) sold in the United States, under various brand names including
Happy Days, Skoll and Copenhagen.
30. Each of the cigarette and tobacco manufacturers advertised,
sold and promoted their tobacco products in the State of Alaska.
31. B.A.T. Industries P.L.C. ("B.A.T. Industries"
or "BAT II") is a British corporation whose principal place of
business is Windsor House, 50 Victoria St., London. Through a succession
of intermediary corporations and holding companies, B.A.T. Industries is
the sole shareholder of Brown & Williamson. Through Brown & Williamson,
B.A.T. Industries has placed cigarettes into the stream of commerce with
the expectation that substantial sales of cigarettes would be made in the
United States and in the State of Alaska. B.A.T. Industries has also conducted,
or through its agents, subsidiaries, associated companies and/or co-conspirators,
significant research for Brown & Williamson on the topics of smoking,
disease and addiction. On information and belief, Brown & Williamson
also sent to England, research conducted in the United States on the topics
of smoking, disease and addiction, in order to remove sensitive and inculpatory
documents from United States jurisdiction, and such documents were subject
to B.A.T. Industries’ control. B.A.T. Industries is a participant in the
conspiracy described herein and has caused harm and affected commerce in
the State of Alaska.
32. British American Tobacco Company, Ltd. ("BATCO")
is a British Corporation whose registered office is Milbank, Knowle Green,
Staines, Middelsex, England TW18 1DY. British American Tobacco Company,
Ltd., is or was a related corporation of defendant Brown & Williamson
Tobacco Corporation. Both are owned by BAT Industries, PLC. BATCO also
advertises, promotes and sells its own tobacco products such as "555
Express" cigarettes throughout the State of Alaska. At times pertinent
to the Complaint, BATCO, individually or through its affiliate, alter ego,
subsidiary and/or division, defendant Brown & Williamson Tobacco Corporation,
designed, tested, manufactured, marketed and sold cigarettes for use in
the State of Alaska. BATCO has also conducted, or through its associated
companies, agents, or subsidiaries significant research for Brown &
Williamson on the topics of smoking, disease, and addiction. On information
and belief, Brown & Williamson also sent to England research conducted
in the United States on the topics of smoking, disease, and addiction,
in order to remove sensitive and inculpatory documents from United States
jurisdiction. BATCO is a participant in the conspiracy described herein
and has caused harm and affected commerce in the State of Alaska.
33. Defendant Hill & Knowlton, Inc. is an international
public relations firm with offices located in major United States cities
and whose principal place of business is 420 Lexington Avenue, New York,
New York. Defendant Hill & Knowlton played an active and knowing role
in the conspiracy complained of, aiding the circulation and/or publication
of many of the false statements of the tobacco industry attributable to
the TIRC and the Council for Tobacco Research (the "CTR"). Hill
& Knowlton has been the primary advertising agency responsible for
dissemination of the false and misleading information in question, in its
capacity as the advertising and public relations agency for The Tobacco
Institute, the CTR and several members of the tobacco industry, including
Liggett Group, Inc., Philip Morris, U.S.A., R.J. Reynolds Tobacco Co.,
the American Tobacco Company and Lorillard Tobacco Co. In the course of
such representation Hill & Knowlton aided these defendants in creating
and issuing false information and covering up the truth concerning the
tobacco industry, the link between smoking and cancer or other health hazards,
the addictive nature of smoking and the true nature of the activities of
the TIRC/CTR and its relationship to the industry. Hill & Knowlton
has been involved in the wrongful conduct and conspiracy since its creation.
The TIRC was actually formed at the recommendation and with the substantial
assistance of Hill & Knowlton in 1954, 11 days after Hill & Knowlton,
in December 1953 sent members of the tobacco industry "preliminary
recommendations" for dealing with "a serious problem with public
relations," suggesting the tobacco industry form the Tobacco Industry
Research Committee. Moreover, Hill & Knowlton shared office space with
the TIRC and provided staffing for it. Hill & Knowlton also played
a major role in the creation, development and dissemination of "selection
criteria" for a publication entitled, "Tobacco & Health Research,"
which was used as a vehicle for the dissemination of the false and misleading
information generated by the tobacco industry. Hill & Knowlton knew
that the CTR and the tobacco industry were engaged in the fraudulent conspiracy
complained of, but failed to disclose the truth because the tobacco industry
and its agents had promised Hill & Knowlton enormous fees to help publicize
and circulate the false information necessary to conceal the truth and
to continue the tobacco industry’s fraud of issuing misleading statements
regarding the health risks of tobacco products.
34. The Council for Tobacco Research--U.S.A., Inc. (the
"CTR"), successor in interest to the Tobacco Institute Research
Committee (the "TIRC"), is a New York nonprofit corporation with
its principal place of business at 900 3rd Avenue, New York, New York 10022.
At all relevant times, the CTR and the TIRC operated as public relations
and lobbying arms of the Tobacco Companies and as agents and employees
of the Tobacco Companies. They also acted as facilitating agencies in furtherance
of defendants’ combination and conspiracy as described in this complaint.
In doing the things alleged, the CTR and the TIRC acted within the course
and scope of their agency and employment, and acted with the consent, permission,
and authorization of each of the Tobacco Companies. All actions of the
CTR and the TIRC alleged were ratified and approved by the officers or
managing agents of the Tobacco Companies. The CTR and the TIRC have been
involved continuously in the conspiracy described and the actions of the
CTR and the TIRC have affected commerce and caused harm in Alaska.
35. Defendant Tobacco Institute, Inc. ("Tobacco Institute")
is a New York nonprofit corporation with its principal place of business
at 1875 I Street Northwest, Suite 800, Washington, D.C. 20006. At all relevant
times, Tobacco Institute operated as a public relations and lobbying arm
of the Tobacco Companies and was an agent and employee of the Tobacco Companies.
It also acted as a facilitating agency in furtherance of the combination
and conspiracy of the defendants described in this complaint. In doing
the things alleged, Tobacco Institute acted within the course and scope
of its agency and employment, and acted with the consent, permission and
authorization of each of the Tobacco Companies. All actions of the Tobacco
Institute alleged were ratified and approved by the officers or managing
agents of the Tobacco Companies. Tobacco Institute has been involved in
the conspiracy described in this complaint and the actions of Tobacco Institute
have affected commerce and caused harm in Alaska.
36. The above named defendants are sometimes herein collectively
referred to as "Defendants," "Tobacco Industry," "Tobacco
Companies" or "Tobacco Cartel."
IV. CONSPIRACY ALLEGATIONSIV. CONSPIRACY ALLEGATIONS
37. In committing the wrongful acts alleged, all of the
defendants and the other entities and persons identified, with the assistance
and knowledge of their counsel, have pursued a common course of conduct,
acted in concert with, aided and abetted and conspired with one another
and other conspirators not yet named or known, in furtherance of their
common plan and scheme outlined herein.
V.
ADDITIONAL JURISDICTIONAL ALLEGATIONS
REGARDING BAT INDUSTRIES, P.L.C.V. ADDITIONAL JURISDICTIONAL
ALLEGATIONS REGARDING BAT INDUSTRIES, P.L.C.
38. B.A.T. Industries p.l.c., or "BAT-II," describes
itself as "one of the U.K.’s leading business enterprises with interests
principally in tobacco and financial services." "[B.A.T. Industries]
is the world’s most international cigarette manufacturer," with an
unrivaled range of both international and domestic brands. In 1995, the
"B.A.T. Industries Group" [ The defendant, B.A.T. Industries
p.l.c. (or "BAT - II") repeatedly refers to itself and its subsidiaries
as the "B.A.T. Industries Group," or "the BAT Group,"
"the Group" or simply "BAT" in publicly required filings
and promotional material. Bat - II and subsidiary annual reports are replete
with references to BAT - II as being in the business of selling cigarettes.
Of course, this is a clear indication of the close cooperation of the affiliated
BAT - II companies worldwide. The term "BAT - II" as used herein,
refers to the corporate defendant, B.A.T. Industries p.l.c.; the term "BAT
- I" refers to British American Tobacco Corporation Limited, an English
corporation that, from 1902 until 1976, was the ultimate parent company
for the BAT commercial enterprise. After 1976, BAT - I has functioned largely
as only one of many of the BAT Group’s tobacco operating companies, and
since 1976 the defendant has typically referred to BAT - I simply as "BATCo,"
a usage which is similarly adopted for the post-1976 period. The terms
"BAT," the "BAT Group," and "BAT Industries Group"
shall be used to refer to BAT - II and its subsidiaries, a usage adopted
by BAT - II in its own documentation.] sold "more than 670 billion
cigarettes . . . achieving a 12.4% share of the world market [and] B.A.T.
Industries has the leading cigarette brand in over 30 markets." In
1995, BAT-II’s total revenue amounted to about $38.8 billion, and pre-tax
profit reached a record $4.6 billion. (Id.)
39. For the past 20 years, BAT-II has played a significant
role in the BAT Group process that leads to the sale of millions of packs
of cigarettes in Alaska annually. The BAT-II board and senior officers
established and enforced coordinated cigarette research, tobacco growing
and other development policies for the BAT Group. BAT-II also established
and enforced policies and guidelines for the design and manufacture of
addictive cigarettes in the United States. BAT-II also established, and
enforced, coordinated marketing and public relations policies for the BAT
Group in the United States. In sum, BAT-II is the ultimate decision-maker
on all significant issues-- whether it be research, tobacco agriculture,
design, manufacture, marketing or administration--that affect the BAT Group’s
sale of cigarettes in Alaska.
40. BAT-II acted in complicity not only with the corporate
members of the BAT Group itself, but with the American tobacco industry
as a whole, in connection with the wrongdoing alleged in this case. The
promulgation and enforcement of deceptive smoking and health policies,
or of the manipulative nicotine design of cigarettes to addict smokers,
did not remain within the walls of BAT-II’s Windsor House headquarters--they
spread throughout the BAT Group and into BAT-II’s American tobacco business.
And, by combining with the wider tobacco industry in the United States,
these policies were implemented on an industry-wide basis.
41. BAT-II has purposely availed itself of the American
economy, including the Alaska cigarette markets. Over time, BAT-II has
reaped millions of dollars of profits from Alaska consumers, upstreaming
those profits to diversify its global commercial enterprise and pay dividends.
Furthermore, BAT-II has succeeded in its aggressive United States corporate
acquisition plan, a plan that has had significant effects upon the Alaskan
economy. For example, in 1994 BAT-II purchased the American Tobacco Company,
then the fifth-largest tobacco operation in the country, for approximately
$1 billion.
42. Furthermore, BAT-II has directly and substantially
engaged in key decision-making for the research, development, design, manufacture
and marketing of millions of dollars of cigarettes sold in Alaska. Through
secret programs such as "Project GHOST" or "Project BATTALION"
and through formal "delegation" of authority, BAT-II directly
participated in fundamental, strategic and implementive decisions leading
to the sale of cigarettes in the U.S. by the BAT Group, and more particularly,
its wholly owned subsidiary, Brown & Williamson. The participation
was detailed, and covered many important aspects of the research, development,
manufacture, design and marketing of cigarettes, along with the political
relations to accompany the business generally, and the administrative infrastructure
to carry on that work. BAT-II’s actions were intentional, and they were
directed at the sale of cigarettes in Alaska (as well as other states).
BAT-II is the hub of the BAT Group industrial enterprise, which sells millions
of dollars of cigarettes in Alaska. In short, BAT-II regularly does or
solicits business in Alaska.
43. BAT-II is also subject to personal jurisdiction for
causing tortious injury by an act or omission in Alaska. BAT-II has participated
in a fraud against Alaska and the public; has assured that substantial
scientific and other knowledge not be disclosed to Alaska and its citizens;
has directed the research and design of cigarettes sent into Alaska for
sale and consumption, and; has assured the complicity of B&W and the
other BAT-II operating companies in the United States tobacco industry
conspiracy alleged in the Amended Complaint. As a result, BAT-II has directly
or by an agent caused tortious injury by an act or omission in this commonwealth.
44. BAT-II also has minimum contacts with Alaska under
a stream-of-commerce analysis. In this case, BAT-II has played the
most significant and important role in the research, development, design
and marketing of cigarettes for the BAT Group, including B&W. BAT-II
established and enforced the coordinated research and development policies
of the BAT Group for 20 years. BAT-II established and enforced policies
and programs for the design and manufacture of addictive cigarettes in
the United States for many years, such as Project AIRBUS, Project GREENDOT,
Project WHEAT and "Y-1" tobacco. BAT-II established and enforced
coordinated marketing and public relations policies of the BAT Group in
the United States and elsewhere for over 20 years. BAT-II has, quite simply,
been the ultimate decision-maker for the BAT Group on the issues which
go to the heart of this case, including decisions on the research, design,
manufacture, distribution, marketing and public relations of cigarettes
in the United States for 20 years. It is, therefore, subject to personal
jurisdiction in Alaska.
45. When it suits BAT-II’s own purposes, BAT-II does not
hesitate to subject itself to jurisdiction in the United States. For example,
when it sought to consummate its $5.2 billion purchase of the Farmer’s
Group, BAT-II subjected itself to jurisdiction in various states in undertaking
the insurance approval process for that transaction; when it sought to
purchase American Tobacco Company for $1 billion, it submitted to the jurisdiction
of the Federal Trade Commission, and judicially admitted that it was involved
in "commerce" between the various states; when it sought to raise
hundreds of millions of dollars on the American financial markets through
the sale of promissory notes through a BAT-II United States subsidiary,
BAT-II submitted to the jurisdiction of New York courts and unconditionally
guaranteed payment on the notes.
46. The United States, including Alaska, has been central
to BAT-II’s global tobacco and financial businesses. There is nothing unfair,
indeed it is only just, to require BAT-II to defend this action in Alaska.
VI. FACTUAL ALLEGATIONSVI. FACTUAL ALLEGATIONS
A. Background. Background
47. Today, 50 million Americans smoke and, according to
current trends, 22 percent of adult Americans will still be smokers in
the year 2000. In the latter half of the 20th century, some 10 million
Americans have been killed by cigarette disease. This year (and every year
into the foreseeable future), nearly half a million Americans will die
prematurely due to disease caused by cigarette smoking. Based upon current
smoking trends, of the American children alive today, more than 5 million
will be killed by cigarette disease during the 21st century. In 1993, 402
Alaska residents died from smoking related causes.
48. Cigarette and smokeless tobacco diseases share a common
root cause: a highly addictive product that has been fraudulently and falsely
promoted by the corporations comprising the Tobacco Cartel. Smoking causes
lung cancer. It is also virtually the only cause of throat cancer and emphysema.
Smoking-caused heart disease actually results in more deaths than lung
cancer. Smoking is responsible for approximately one-fourth of all cancer
deaths as well as one-third of all heart disease deaths.
49. Several factors account for the persistence of cigarette
smoking and other tobacco use. First, largely as a result of the Tobacco
Industry’s false and fraudulent advertising, smoking and other tobacco
use became socially acceptable before it was proven to be a cause of lung
cancer and other diseases. Second, the long latency period between the
initiation of tobacco use and disease contraction masked the causal relationship
for decades. Third, cigarettes and other tobacco products contain large
amounts of nicotine, an extraordinarily addictive substance, which makes
it difficult for a person to stop smoking. Fourth, the Tobacco Industry
has conspired not to compete on the basis of relative health risk, to restrict
output in safer and alternate products, and to create confusion as to whether
smoking or other tobacco use is really harmful and to make it appear that
there is a legitimate good faith scientific dispute over the health impact
of smoking and other tobacco use, while presenting cigarette smoking in
an attractive, youthful and positive way--concealing all the while that
tobacco products are, in fact, highly addictive and unquestionably dangerous.
50. Despite their knowledge that nicotine is extremely
addictive, the Tobacco Companies to this day, pursuant to their conspiracy,
deny that smoking is the cause of disease or that nicotine is addictive.
Recently, and in furtherance of the conspiracy, each of the CEOs of the
defendant Tobacco Companies testified under oath before Congress that smoking
was not addictive.
B. The Cartel’s Pre-Conspiracy Advertising and Promotional
Activities: False Claims of Health and Safety. The Cartel’s Pre-Conspiracy
Advertising and Promotional Activities False Claims of Health and Safety
51. The promotional activities and conduct of the Tobacco
Industry, after the conspiracy was agreed to and implemented (which is
described below), can only be understood in the context of the fraudulent
and false claims they had engaged in preconspiracy regarding cigarette
smoking and health. Until the mid-1950s, explicit or implied health claims
and/or medical endorsement for smoking were major advertising campaign
themes for many cigarette brands and in the public statements issued by
the Tobacco Industry.
52. Cigarette smoking increased dramatically in the first
half of the 20th century. With the increase of cigarette smoking
came an increase in lung cancer. Dr. Alton Ochsner, a New Orleans surgeon
and regional medical director of the American Cancer Society, told an audience
at Duke University on October 23, 1945, that "there is a distinct
parallelism between the incidence of cancer of the lung and the sale of
cigarettes . . . . [T]he increase is due to the increased incidence of
smoking and . . . smoking is a factor because of the chronic irritation
it produces."
53. In 1946, Tobacco Company chemists themselves reported
concern for the health of smokers. A 1946 letter from a Lorillard chemist
to its manufacturing committee states that "[c]ertain scientists and
medical authorities have claimed for many years that the use of tobacco
contributes to cancer development in susceptible people. Just enough evidence
has been presented to justify the possibility of such a presumption."
54. Despite evidence showing their cigarettes caused lung
disease and cancer, the Tobacco Companies chose sales over public health
and safety. Starting in the 1930s and continuing until the mid-1950s, the
Tobacco Companies made express claims and warranties as to the healthiness
of their products with reckless disregard to the falsity of their claims
and the consequential adverse impact on consumers. Examples of these health
warranties include the following: Old Gold – "Not a cough in a Carload;"
Camel – "Not a single case of throat irritation due to smoking Camels;"
Philip Morris – "The Throat-tested cigarette."
55. One of the key themes used to promote cigarette smoking
during this period was a promise that individual cigarette brands were
either "less irritating" or that "harmful irritants"
had been removed. At one point or another during this period every major
cigarette brand made a false claim regarding health and/or irritation.
These pre-1954 advertisements and representations demonstrate defendants’
understanding that consumers wanted safer products, and as a result, the
Tobacco Companies engaged in vigorous competition on the basis of claims
of health and safety as detailed above and elsewhere in this complaint.
C. The 1953 "Big Scare" and Beginning of
the Industry Conspiracy to Suppress the Truth and Curtail Competition.
The 1953 BigScare and Beginning of the Industry Conspiracy to Suppress
the Truth and Curtail Competition
56. The defendants and their co-conspirators knew that
published information about health risks would (i) increase consumer demand
for safer tobacco products, (ii) induce some competitors to promote their
own brands or denigrate competing brands on the basis of relative health
risk, (iii) materially reduce their profits and market shares, and (iv)
increase the likelihood of government regulation and decrease the likelihood
that they could shift to the public and public agencies the health costs
caused by use of tobacco products. Armed with this knowledge, and as set
forth below, defendants ultimately agreed to not compete in the market
based on health claims or in the market for "safer" or alternative
products and agreed to suppress adverse information concerning health risks
and addiction.
57. In the early 1950’s, scientists published two significant
scientific studies warning of the health hazards of cigarettes. The first
was published in 1952 by Dr. Richard Doll, a British researcher, who found
that lung cancer was more common among people who smoked and that the risk
of lung cancer was directly proportional to the number of cigarettes smoked.
A second study was published in December 1953 by Dr. Ernest Wynder and
others of the Sloan-Kettering Institute, whose experiments with mice confirmed
the cancer-causing properties of cigarettes. The widespread reporting of
these studies caused what cigarette company officials called the "Big
Scare."
58. The cigarette industry responded quickly to the Big
Scare, that by late 1953 had caused a decrease in consumption of tobacco
products and in the stock prices of many tobacco companies. Thus, on December
14, 1953, in the direct aftermath of the Wynder study and the public concern
over it, B&W President, Timothy V. Hartnett, circulated a memorandum
to his counterparts at other tobacco companies and set out his proposals
on how the industry should collectively deal with the "health
issue."
59. Hartnett proposed a two-prong collective response
to his competitors "to get the industry out of this hole": (a)
"unstinted assistance to scientific research," with the most
difficult part of this effort being the group deciding "how to handle
significantly negative research results if, as, and when they develop;"
and (b) "the best obtainable" public relations counsel since
none "has ever been handed so real and yet so delicate a multimillion
dollar problem." (Italics in original.)
60. Hartnett’s proposal was an invitation to his competitors
to agree to restrain independent economic best interest in favor of collusion.
61. The next day, December 15, 1953, accepting Hartnett’s
offer to conspire, the presidents of the leading tobacco companies met
at an extraordinary gathering in the Plaza Hotel in New York City. Present
were the presidents of American Tobacco, Benson & Hedges, B&W,
Lorillard, Philip Morris, R.J. Reynolds and U.S. Tobacco. This gathering
was unprecedented: It was the first time the Tobacco Companies had met
together outside occasional dinners. Also in attendance was Hill &
Knowlton, who coordinated the meeting and was to play a major role in formulating
and executing the industry’s response.
62. According to a Hill & Knowlton memorandum summarizing
the meeting, the companies exchanged proprietary information and "voluntarily
admitted" that "their own advertising and [past] competitive
practices have been a principal factor in creating a health problem,"
and acknowledged that they had "informally talked over the problem
and will try and do something about it." (Emphasis added). The
defendants realized that the subject of doing something collectively about
competitive advertising practices "is one of the important public
relations activities that might very clearly fall within the purview of
the antitrust act." In order to conceal their intentions to collectively
restrain competition, they concluded, "it is doubtful that we will
be able to make any formal recommendation with regard to the advertising
or selling practices and claims." (Emphasis added.)
63. At the Plaza Hotel meeting, the defendants entered
into a contract, combination and conspiracy to cease to compete on the
basis of relative health risks, an ongoing agreement that is a violation
of the Alaska Monopolies and Restraint of Trade Act.
64. At the time of the December 15, 1953 meeting, the
cigarette industry did not have a trade association, and cigarette manufacturers
had never before met in a formal business meeting or discussed business,
because, according to the Hill & Knowlton memo, the Tobacco Companies
were prevented by a 1911 dissolution decree and criminal convictions for
price fixing in 1939 from carrying on many group activities.
65. Despite the dangers, the competitors met because they
viewed the current problem "as being extremely serious and worthy
of drastic action." An indication of the seriousness of the problem
was "that salesmen in the industry are frantically alarmed and that
the decline in tobacco stocks on the stock exchange market has caused grave
concern."
66. The agreement reached at the Plaza Hotel to conceal
adverse information and not compete on the basis of health, was to be a
permanent fixture of defendants’ future relationship. According to the
Hill & Knowlton memorandum, "[e]ach of the company presidents
attending emphasized the fact that they consider the program to be a long
term one," and the meeting participants were "emphatic in
saying that the entire activity is a long-term, continuing program,
since they feel the problem is one of promoting cigarettes and protecting
them from these and other attacks that may be expected in the future."
(Emphasis added.)
67. Thus, at the December 15, 1953 meeting the course
of conduct agreed to include, but was not limited to:
a. "The chief executive officers of all the leading
companies-- R.J. Reynolds, Philip Morris, Benson & Hedges, U.S. Tobacco
Company, Brown & Williamson--have agreed to go along with a public
relations program on the health issue."
b. "Because of the antitrust background, the companies
do not favor the incorporation of a formal association. Instead, they prefer
strongly the organization of an informal committee which will be specifically
charged with the public relations function and readily identified as such."
c. Hill & Knowlton, a public relations firm, was to
play a central role in the industry association. "The current plans
are for Hill & Knowlton to serve as the operating agency of the companies,
hiring all the staff and disbursing all funds."
d. All of the leading manufacturers, except Liggett, agreed
to join in the public relations strategy. Liggett decided not to participate
at that time "because that company feels that the proper procedure
is to ignore the whole controversy."
68. In furtherance of the conspiracy, nine days later,
Hill & Knowlton presented a detailed recommendation to the tobacco
companies and their co-conspirators. The recommendation recognized the
importance of gaining public trust, and avoiding the appearance of bias,
if the industry’s "pro-cigarette" public relations strategy was
to succeed. According to the memorandum:
a. "[T]he grave nature of a number of recently highly
publicized research reports on the effects of cigarette smoking . . . have
confronted the industry with a serious problem of public relations."
b. "It is important that the industry do nothing
to appear in the light of being callous to considerations of health or
of belittling medical research which goes against cigarettes."
c. "The situation is one of extreme delicacy. There
is much at stake and the industry group, in moving into the field of public
relations, needs to exercise great care not to add fuel to the flames."
69. John Hill suggested that the word "research"
be included in the name of the Committee. The suggestion was apparently
taken, and thus, an organization designed to pursue a very delicate "public
relations function" was given the intentionally misleading name of
the "Tobacco Industry Research Committee" (the "TIRC").
70. Five of the Big Six cigarette manufacturers were original
members of the TIRC. Liggett did not join until 1964. In 1964, the TIRC
changed its name to the Council for Tobacco Research (the "CTR").
The industry formed equivalent organizations in other countries, as well,
including the Tobacco Advisory Committee, formerly Tobacco Research Council
in the United Kingdom, and Verbrand der Cigarettenindustrie in Germany.
The U.S. companies, either directly or through affiliates, are members
of the other organizations.
71. The agreement that the industry would not compete
based on claims of health was documented and communicated in a number of
ways. One example is a June 21, 1954 Hill & Knowlton memorandum:
Early in the life of the Tobacco Industry Research Committee,
it was accepted as a basic principle that every effort should be made
to avoid stimulating more adverse publicity and controversy on the subject
of tobacco and health.
The principle has been and will continue to be carefully
adhered to in the work carried on for the committee.
(Emphasis added.)
72. The "every effort" referred to the agreement
not to compete on the basis of health claims for fear of stirring up any
controversy regarding health and safety.
73. A July 31, 1954 Hill & Knowlton "Confidential
Memorandum" acknowledges that the formation of the TIRC was the result
of a decision that "joint action" was imperative.
74. The defendants were keenly aware that the agreement
creating the TIRC was a restraint on competition: "On the Continent
individual companies and monopolies have agreed to pool research on the
health question, thereby reducing it as a basis for competition."
(Emphasis added.)
75. British research conducted by the Tobacco Manufacturers’
Standing Committee [TMSC], an equivalent organization to the TIRC (and
including companies, such as British American Tobacco [BAT] who were affiliated
with U.S. companies) had known competitive impacts. BAT’s Chairman, Sir
Charles Ellis said, "The Board has decided that if this Company [BAT]
makes any significant scientific discovery clearly relevant to health it
will share its knowledge with its co-members of TMSC and not seek to
obtain competitive commercial advantage." (Emphasis added.)
76. In compliance with the noncompetition conspiracy,
at least one of the companies, American Tobacco, did nothing on its own
to evaluate the risks of use of its products: "The Council for Tobacco
Research was the source of expertise on that."
77. To further the existing conspiracy, a second trade
group, the Tobacco Institute, was formed by cigarette manufacturers in
1958. It performs a variety of functions and provided opportunities for
the conspirators to exchange information, to police the agreement, and
otherwise to coordinate activities.
D. Representations and Special Undertakings by the
Industry. Representations and Special Undertakings by the Industry
78. The cigarette industry announced the formation of
the TIRC on January 4, 1954, with newspaper advertisements placed in virtually
every city with a population of 50,000 or more, reaching a circulation
of more than 43 million Americans. The advertisement was captioned "A
Frank Statement to Cigarette Smokers" and was run under the auspices
of the TIRC with, inter alia, five of the Big Six manufacturers
listed by name. The advertisement stated as follows:
"A Frank Statement to Cigarette Smokers"
RECENT REPORTS on experiments with mice have given wide
publicity to a theory that cigarette smoking is in some way linked with
lung cancer in human beings.
Although conducted by doctors of professional standing,
these experiments are not regarded as conclusive in the field of cancer
research. However, we do not believe that any serious medical research,
even though its results are inconclusive should be disregarded or lightly
dismissed.
At the same time, we feel it is in the public interest
to call attention to the fact that eminent doctors and research scientists
have publicly questioned the claimed significance of these experiments.
Distinguished authorities point out:
1. That medical research of recent years indicates many
possible causes of lung cancer.
2. That there is no agreement among the authorities regarding
what the cause is.
3. That there is no proof that cigarette smoking is one
of the causes.
4. That statistics purporting to link cigarette smoking
with the disease could apply with equal force to any one of many other
aspects of modern life. Indeed the validity of the statistics themselves
is questioned by numerous scientists.
We accept an interest in people’s health as a basic
responsibility, paramount to every other consideration in our business.
We believe the products we make are not injurious to health.
We always have and always will cooperate closely
with those whose task it is to safeguard the public health.
For more than 300 years tobacco has given solace, relaxation
and enjoyment to mankind. At one time or another during these years critics
have held it responsible for practically every disease of the human body.
One by one of these charges have been abandoned for lack of evidence.
Regardless of the record of the past, the fact that cigarette
smoking today should even be suspected as a cause of a serious disease
is a matter of deep concern to us.
Many people have asked us what we are doing to meet the
public’s concern aroused by the recent reports. Here is the answer:
1. We are pledging aid and assistance to the research
effort into all phases of tobacco use and health. This joint financial
aid will of course be in addition to what is already being contributed
by individual companies.
2. For this purpose we are establishing a joint industry
group consisting initially of the undersigned. This group will be known
as TOBACCO INDUSTRY RESEARCH COMMITTEE.
3. In charge of the research activities of the Committee
will be a scientist of unimpeachable integrity and national repute. In
addition there will be an Advisory Board of scientists disinterested
in the cigarette industry. A group of distinguished men from medicine,
science, and education will be invited to serve on this Board. These scientists
will advise the Committee on its research activities.
This statement is being issued because we believe the
people are entitled to know where we stand on this matter and what we intend
to do about it.
(Underlining added.) Listed as sponsors of this announcement
were, inter alia, the American Tobacco Company, Brown & Williamson
Tobacco Corporation, P. Lorillard Company, Philip Morris Co. Ltd., Inc.,
R.J. Reynolds Tobacco Company, United States Tobacco Company.
79. By issuing this publication and others that followed,
the industry undertook a special and continuing duty to protect the public
health by representing that it would conduct and disclose unbiased and
authenticated research on the health risks of cigarette smoking. When they
made this representation, defendants intended that the public and government
regulators believe and rely upon it, and knew or should have known that
consumers would consider the representation material to their decisions
to purchase and smoke cigarettes and that government regulators would consider
the representation material to their decisions to regulate cigarettes.
At that time, and continuing to the present, defendants intended and/or
knew or should have known that their failure to fulfill the duty they undertook
would directly increase the health care costs to the State of Alaska. The
issuance of this statement and others that have followed was also intended
by defendants to assure public health officials that the industry would
respond to health issues in an honest manner so that no government regulation
was necessary. The issuance of this publication was an integral step in
the conspiracy to suppress and conceal information that might reduce the
cartel’s sale of tobacco products.
E. Repeated False Promises to the PublicE. Repeated
False Promises to the Public
80. Despite increasing internal knowledge of the dangers
of cigarette smoking which they did not disclose, the defendants continued,
renewed and repeated the representations and undertakings of the 1954 "Frank
Statement to Cigarette Smokers." The cigarette industry continued
to pursue its two-prong strategy of falsely representing the objectivity
of industry research to the public in order to gain credence, and then
misrepresenting, distorting, and suppressing information in order to support
its pro-cigarette position.
81. Other public statements issued by the tobacco industry
through the TIRC/CTR or the TI, repeated several themes: (1) that the industry
was working to report the full and complete truth concerning tobacco and
health, (2) that these working on reporting the truth were "independent"
scientists and (3) that the results of this independent research cast grave
doubt on any study linking tobacco use with health problems. These statements
include, but are not limited to the following:
(1) On June 4, 1955, the TIRC issued a release entitled
"Anti-smoking Theories Not Based on Scientific Knowledge." The
release represented that according to the TIRC’s associate scientific director,
"little is established scientifically about tobacco effects on the
heart;" tobacco has "even been reported as killing various harmful
bacteria." The release represented that the TIRC "is supporting
scientific investigation into many phases of tobacco use and human health
in order to get the facts." (Emphasis added.)
(2) On December 16, 1957, the TIRC issued a release representing
that "extensive scientific research now underway into tobacco use
does not substantiate generalized charges against smoking as a cause of
cancer." Reporting on the findings of Dr. Clarence Cook Little, "Scientific
Director" of the TIRC, the release represented that "no substance
has been found in tobacco smoke known to cause cancer." According
to Dr. Little, the research program was designed "solely to obtain
new information and to advance human knowledge in every possible phase
of the tobacco and health relationship." (Emphasis added.)
(3) On or about December 27, 1958, the TIRC issued a release
representing that "during the past year many scientists of high professional
standing have produced additional evidence and opinions that challenge
the validity of broad charges made against tobacco use." According
to the TIRC, its research had developed several "essential facts,"
including the fact that "the cause or causes of lung cancer remain
undetermined" and that "compelling doubts have been raised about
statistics and their interpretations involving smoking and health."
The release concluded with the following promise:
At its formation in January 1954, the Tobacco Industry
Research Committee stated its fundamental position: ‘We believe the products
we make are not injurious to health. We are providing aid and assistance
to research efforts into all phases of tobacco use and health.’
That statement and pledge are reaffirmed today by members
of the Tobacco Industry Research Committee.
(4) On March 28, 1960, the TIRC issued a release challenging
any link between smoking and lung cancer. In the release the TIRC repeated
that "we have frankly accepted a responsibility for financing independent
research into health problems, including lung cancer, in an effort to get
needed facts and evidence." (Emphasis added.)
(5) George Allen, President of the Tobacco Institute issued
a report pledging that the TI, for the benefit of the "public interest"
would "encourage the kind of research that will provide the necessary
facts." Further, Allen promised that this type of research "is
what the industry has tried to do in the past" and "is what we
shall do in the future, until enough facts are known to provide solutions
to the health questions involved." (Emphasis added.)
(6) In 1962, the TIRC issued a release announcing it was
in its ninth year of supporting research by independent scientists relevant
to questions about tobacco and health. The release represented that "the
tobacco industry continues its support of the search for truth and knowledge."
(Emphasis added.)
(7) On May 28, 1962, the TIRC in a release confirmed that
its purpose was to "make the facts known to the public." (Emphasis
added.)
(8) In 1964, the TIRC issued a "year end statement"
representing that its research "will intensify," that $7.25 million
had been apportioned to date involving 125 grants and that the TIRC "is
dedicated to support its program of research by independent scientists
until all the answers are known." (Emphasis added.)
(9) In 1979 the TI issued a document entitled "Tobacco
Industry Research on Smoking and Health." In it, the TI represented
that "[t]here are still eminent scientists who question whether a
causal relationship has been proven between cigarette smoking and human
disease." The report went on to claim the industry had a great desire
to "learn the truth":
[A] major portion of this scientific inquiry has been
financed by the people who knew the most about cigarettes and have a great
desire to learn the truth--the tobacco industry.
The industry has committed itself to this task in the
most objective and scientific way possible.
The report describes how the industry spent $82 million
in research "into all phases of tobacco use and health." Further
the report proclaimed that "the findings are not secret" and
reaffirmed the commitment to the tobacco industry:
From the beginning the tobacco industry has believed the
American people deserve objective, scientific answers.
With this credo in mind, the tobacco industry stands ready
today to make new commitments for additional valid scientific research
that may shed light on the question of smoking and health.
(Emphasis added.)
82. Additional representations were made by the tobacco
companies themselves repeating the promise that they would investigate
and report all facts relating to smoking and health. For example:
(1) On February 28, 1956, the President of American Tobacco
Company ("ATC") issued a release indicating that "many highly
respected medical scientists challenge the anti-tobacco claims."
(2) On November 14, 1957, ATC issued a release representing
that its own research produced "evidence directly contradicting the
theory that smoking causes lung cancer or heart disease."
(3) On April 9, 1962, ATC issued a release indicating
that research contradicting any statistical association between cigarettes
and higher death rates was "very difficult to refute."
(4) On June 4, 1963, ATC issued a release, quoting Dr.
Robert Heiman, Assistant to the President and prime author of studies refuting
any link between smoking and health. In the release, Heiman claimed that
workers for the company smoked twice as much as the average while having
a mortality rate of 29 percent below average. (5) On October 3, 1963, ATC
again issued a release, this time citing Heiman for proof that the statistical
association between smoking and lung cancer is "fallacious" and
leads to "absurd consequences."
(6) In 1967, ATC issued a release describing a 46-page
booklet prepared by the tobacco industry which "refutes anticigarette
charges." ATC called the evidence on smoking and health "an open
one," refuted the studies linking smoking with cancer in mice, and
claimed that "no one does more" about smoking and health than
"The Tobacco People:"
No one does more. The tobacco industry supports more scientific
research into the problems than any other source. . . .
The release went on to claim that: "The tobacco industry
continues to endure unfair and unjustified harassment from government and
private sources." ATC also claimed that "the cold hard fact remains
that no clinical or biological evidence has been produced which demonstrates
how cigarettes relate to cancer or any other disease in human beings."
83. Additional representations were made in 1970 when
the cigarette industry, through its lobbying group the Tobacco Institute,
placed a number of announcements similar to the 1954 "Frank Statement."
These announcements stated in part:
(1) "After millions of dollars and over 20 years
of research: The question about smoking and health is still a question."
(2) "[N]o particular ingredient, as it occurs in
cigarette smoke, has been demonstrated as the cause of any particular disease."
(3) "[A] major portion of this scientific inquiry
has been financed by the people who know the most about cigarettes and
have a great desire to learn the truth . . . the tobacco industry. And
the industry has committed itself to this task in the most objective and
scientific way possible."
(4) "A $35,000,000 program."
(5) "In the interest of absolute objectivity, the
tobacco industry has supported totally independent research efforts with
completely non-restrictive funding."
(6) "In 1954, the Industry established what is now
known as CTR, the Council for Tobacco Research--U.S.A., to provide financial
support for research by independent scientists into all phases of tobacco
use and health. Completely autonomous, CTR’s research activity is directed
by a board of ten scientists and physicians who retain their affiliations
with their respective universities and institutions. This board has full
authority and responsibility for policy, development and direction of the
research effort."
(7) "The findings are not secret."
(8) "From the beginning, the tobacco industry has
believed that the American people deserve objective, scientific answers."
(9) "The tobacco industry stands ready today to make
new commitments for additional valid scientific research that offers to
shed light on new facets of smoking and health."
84. On March 24, 1965, the TI issued a release in which
it represented that regulations on advertising should not be implemented,
in part because the "industry is profoundly conscious of the questions
concerning smoking and health" and the industry is conducting scientific
research through the CTR. In the release, Boyman Gray of RJR, represented
that "it has not been established that smoking causes lung cancer
or any other disease."
85. Another industry publication in 1970 stated that the
industry believed the American public is "entitled to complete, authenticated
information about cigarette smoking and health. The tobacco industry recognizes
and accepts a responsibility to promote the progress of independent scientific
research in the field of tobacco and health."
86. Yet another announcement co-sponsored by the TIRC
and the Tobacco Industry, called "A Statement about Tobacco and Health,"
stated:
We recognize that we have a special responsibility
to the public, to help scientists determine the facts about tobacco
and health, and about certain diseases that have been associated with tobacco
use.
We accepted this responsibility in 1954 by establishing
the Tobacco Industry Research Committee, which
provides research grants to independent scientists. We pledge continued
support of this program of research until the facts are known.
* * *
Scientific advisors inform us that until much more is
known about such diseases as lung cancer, medical science probably will
not be able to determine whether tobacco or any other single factor plays
a causative role, or whether such a role might be direct or indirect, incidental
or important.
We shall continue all possible efforts to bring the facts
to light. In that spirit we are cooperating with the Public Health Service
in its plan to have a special study group review all presently available
research.
(Emphasis added.)
87. In 1972, Tobacco Institute President Horace Kornegay
testified before Congress:
Let me state at the outset that the cigarette industry
is as vitally concerned or more so than any other group in determining
whether cigarette smoking causes human disease, whether there is some ingredient
as found in cigarette smoke that is shown to be responsible and if so what
it is.
That is why the entire tobacco industry . . . since 1954
has committed a total of $40 million for smoking and health research through
grants to independent scientists and institutions.
88. RJR chairman Bowman Gray told Congress in 1964: "If
it is proven that cigarettes are harmful, we want to do something about
it regardless of what somebody else tells us to do. And we would do our
level best. It’s only human."
89. In 1984, RJR placed an editorial style announcement
in the New York Times stating:
Studies which conclude that smoking causes disease have
regularly ignored significant evidence to the contrary. These scientific
findings come from research completely independent of the tobacco industry.
90. Each of the representations to the public that defendant
tobacco companies were sponsoring independent objective research, that
they were endeavoring to bring the truth to light, and that the public
could therefore rely upon the statements made, were false and deceptive.
These misrepresentations were designed to gain the trust of the public
and public health authorities in order to better distort and suppress substantive
information about smoking and health.
F. The True Nature of the TIRC: A Front for the Tobacco
Cartel. The True Nature of the TIRC A Front for the Tobacco Cartel
91. The TIRC was an agent of the conspirators and operated
among other things, to facilitate their implementation of the Plaza Hotel
agreement/conspiracy to suppress and/or misrepresent information and to
not compete in the development of a "safer" cigarette. Its acts
were the acts of defendants in furtherance of their covenant not to compete.
92. The TIRC was physically established in the Empire
State Building, one floor below the Hill & Knowlton offices. Internal
documents confirm that Hill & Knowlton, and not independent scientists
as represented, actually ran the TIRC.
93. In 1954, the TIRC’s first year of operation, 35 staff
members of Hill & Knowlton worked full or part time for the TIRC. In
that year, the TIRC spent $477,955 on payments to Hill & Knowlton,
over 50 percent of the TIRC’s entire budget.
94. The sham nature of the TIRC is revealed by a series
of Hill & Knowlton reports to the TIRC. Those reports reveal that the
true nature of the TIRC was to influence media and scientific reports so
as to cloud the issue of smoking and health and to suppress all harmful
information. These reports all reveal that Hill & Knowlton--not the
independent scientists--actually ran the Tobacco Industry Research Committee,
and "provided assistance in selecting" the Scientific Advisory
Board, "proposed" Dr. Little for the Scientific Director, and
"handled liaison, agendas, organizational plans, business affairs,
reports, and materials for meetings of the TIRC [and] the Scientific Advisory
Board, . . . in addition to developing operating procedures for the research
program." (Emphasis added.)
95. By the Spring of 1955, the unlawful strategy recommended
by Hill & Knowlton and implemented by the industry through the "Frank
Statement" was largely successful. Hill & Knowlton reported to
the TIRC:
a. [P]rogress has been made . . . The first _big scare_
continues on the wane.
b. The research program of the TIRC has won wide acceptance
in the scientific world as a sincere, valuable and scientific effort.
c. Positive stories are on the ascendancy.
96. In 1970, H. Wakeman, a Vice President of Philip Morris,
observed that the stated objective of the CTR was "to make available
to the public" information on tobacco use and health. He noted this
"broad statement" had been interpreted more narrowly by the CTR.
Wakeman also noted that the public statement of the purpose of CTR is "to
find out about smoking and health." In this regard, rather than be
independent as publicly represented, Wakeman wrote "we are interested
in evidence which we believe denies the allegation that cigaret [sic] smoking
causes disease." Wakeman then posited alternatives for the future
of the CTR, one of which was to use the CTR as a means for expert witnesses
in "legislative halls" and "in litigation." This option,
was the true function of the CTR.
97. In 1977, Addison Yeaman, chairman and president of
CTR, stated during a published speech that "[CTR] has no propaganda
function of any kind or any degree." Internal documents demonstrate,
however, that the tobacco companies’ joint efforts undertaken through TIRC,
and later, through CTR, were not disinterested or objective. Rather, they
were designed and used to promote favorable research, to suppress negative
research when possible, and to attack negative research where it could
not be suppressed, all in order to convince the public that the "case
against smoking is [not] closed."
98. A 1972 internal document from a Tobacco Institute
official to the group’s president described the importance of using joint
industry research to maintain public doubt about the link between smoking
and disease:
For nearly twenty years, this industry has employed a
single strategy to defend itself on three major fronts -- litigation, politics,
and public opinion. While the strategy was brilliantly conceived and executed
over the years helping us win important battles, it is only fair to say
that it is not - nor was it ever intended to be - a vehicle for victory.
On the contrary, it has always been a holding strategy, consisting of
* creating doubt about the health charge without actually
denying it
* advocating the public’s right to smoke, without actually
urging them to take up the practice
* encouraging objective scientific research as the only
way to resolve the question of the health hazard.
As an industry, therefore, we are committed to an ill-defined
middle ground which is articulated by variations on the theme that, ‘the
case is not proved.’
In the cigarette controversy, the public -- especially
those who are present and potential supporters (e.g. tobacco state congressmen
and heavy smokers) -- must perceive, understand, and believe in evidence
to sustain their opinions that smoking may not be the causal factor. As
things stand, we supply them with too little in the way of ready-made credible
alternatives.
99. A 1974 report to the CEO of Lorillard from a research
executive described CTR’s scientific projects as hav[ing] not been selected
against specific scientific goals, but rather for various purposes such
as public relations, political relations, position for litigation, etc.
Thus, it seems obvious that reviews of such programs for scientific relevance
and merit in the smoking and health field are not likely to produce high
ratings. 100. A 1978 memo addressed to the CTR file from a Philip Morris
official characterized CTR as "an industry ‘shield.’" The memorandum
goes on to state: "the ‘public relations’ value of CTR must be considered
and continued . . . It is extremely important that the industry continue
to spend their dollars on research to show that we don’t agree that the
case against smoking is closed for ‘PR’ purposes . . . ."
101. In 1993, a former 24-year employee of CTR confirmed
publicly that the joint industry research efforts were not objective: "When
CTR researchers found out that cigarettes were bad and it was better not
to smoke, we didn’t publicize that. The CTR is just a lobbying thing. We
were lobbying for cigarettes."
102. This and other evidence demonstrates that the role
and purpose of TIRC and CTR in the tobacco companies’ strategy was to seek
to use the public’s trust to propagate "pro-tobacco" propaganda.
An industry official wrote in his personal notes describing a meeting that
included high level officials from various tobacco companies that: "CTR
is the best & cheapest insurance the tobacco industry can buy and without
it the Industry would have to invent CTR or would be dead."
103. Nonetheless, in its annual reports published between
1985 and 1992, CTR stated that its Scientific Advisory Board funded peer-reviewed
research projects "judging them solely on the basis of scientific
merit and relevance." In 1994, Dr. James F. Glenn, CEO of CTR, submitted
testimony to the Waxman Subcommittee that:
a. The Council . . . sponsors research into questions
of tobacco use and health and makes the results available to the public.
b. [G]rantees are assured complete scientific freedom
in conducting these studies . . . [P]ublication [of research results] is
encouraged in every instance.
104. In fact, CTR-sponsored research projects were directed
away from research that might add to the evidence against the use of tobacco
products. When CTR-sponsored research did produce unfavorable results the
information was distorted or simply suppressed. For example, Dr. Freddy
Homburger, a researcher in Cambridge, Massachusetts, undertook a study
of smoke exposure on hamsters. According to Dr. Homburger, he received
a grant from CTR that was changed half-way through the study to a contract
"so they could control publication--they were quite open about that."
Dr. Homburger has testified that when the study was completed in 1974,
the scientific director of CTR and a CTR lawyer "didn’t want us to
call anything cancer" and that they threatened Dr. Homburger with
"never get[ting] a penny more" if his paper was published without
deleting the word cancer.
105. An internal CTR document describes how Dr. Homburger
attempted to call a press conference about the incident and how CTR stopped
it:
He . . . was to tell the press that the tobacco industry
was attempting to suppress important scientific information about the harmful
effects of smoking. He was going to point specifically at CTR . . . . I
arranged later that evening for it to be canceled. Homburger was given
a cordial welcome and nicely hastened out the door. P.S. I doubt if you
or Tom will want to retain this note.
G. Role of the CTR as a "Front" for Disseminating
False Information. Role of the CTR as a Front for Disseminating False Information
106. In 1964, the year of the first Surgeon General’s
report on smoking, the CTR formed a "Special Projects" division
to assist the industry in concealing unfavorable information. A series
of research grants designated as CTR "Special Projects" were
developed by defendants in a manner so as to appear to receive the protection
of the attorney-client or attorney work product privilege. The "Special
Projects" division was under the auspices of the CTR.
107. The true purpose of the "Special Projects"
division was to conduct research regarding the links between smoking and
disease in order to develop a number of expert witnesses for defense purposes
in tort suits against the tobacco industry. Consistent with this purpose,
the tobacco industry’s counsel were substantially involved in strategic
and specific decision-making within the "Special Projects" division,
to secrete dangerous evidence from the public. For example, the notes of
one CTR meeting, written in 1981, state, "When we started the CTR
Special Projects, the idea was that the scientific director of CTR would
review a project. If he liked it, it was a CTR special project. If he did
not like it, then it became a lawyers’ special project." Another memorandum
from 1981 explained, "Difference between CTR and Special Four (lawyers’
projects). Director of CTR reviews special projects -- if project was problem
for CTR, use Special Four."
108. The industry has been successful in using the CTR
Special Projects division to conceal harmful information. Research from
the Special Projects division remains shielded from public scrutiny. Individual
companies furthered the conspiracy by shielding company documents with
claims of attorney-client privilege and through tactics such as that undertaken
by Brown & Williamson, which over the years has transferred documents
described as "deadwood" to its British parent company, BAT Industries,
so that they would not be discovered in legal proceedings in the United
States.
109. Other internal industry documents also shed
light on the true nature of the conspirators’ associations, as the following
quotations demonstrate by way of example:
a. "CTR began as an organization called Tobacco Industry
Research Council (TIRC). It was set up as an industry ‘shield’ in 1954.
That was the year statistical accusations relating smoking to diseases
were leveled at the industry; litigation began; and the Wynder/Graham reports
were issued. CTR has helped our legal counsel by giving advice and technical
information, which was needed at court trials . . . . [T]he ‘public relations’
value of CTR must be considered and continued . . . . It is very important
that the industry continue to spend their dollars on research to show that
we don’t agree that the case against smoking is closed."
b. "CTR is best & cheapest insurance the tobacco
industry can buy and without it the Industry would have to invent CTR or
would be dead."
c. "Historically, the joint industry funded smoking
and health research programs have not been selected against specific scientific
goals, but rather for various purposes such as public relations, political
relations, position for litigation, etc. . . . In general, these programs
have provided some buffer to public and political attack of the industry,
as well as background for litigious (sic) strategy."
d. "Historically, it would seem that the 1954 emergency
was handled effectively. From this experience there arose a realization
by the tobacco industry of a public relations problem that must be solved
for the self-preservation of the industry."
e. "To date, the TIRC program has carried its fair
share of the public relations load in providing materials to stamp out
brush fires as they arose. While effective in the past, this whole approach
requires both revision and expansion. The public relations program
. . . was like the early symptoms of diabetes - certain dietary controls
kept public opinion reasonably healthy. When some new symptom appeared,
a shot of insulin in the way of a news release . . . kept the patient going."
f. "When the products of an industry are accused
of causing harm to users, certainly it is the obligation of that industry
to endeavor to determine whether such accusations are true or false. Money
spent for such purpose should not be regarded as a charitable contribution
but as a business expense -- an expense necessary to keep that industry
alive. In view of the billions of dollars of annual sales of our industry
our expenditures for health research has been of a minimal order."
g. "For nearly twenty years, this industry has employed
a single strategy to defend itself on three major fronts -- litigation,
politics, and public opinion. While the strategy was brilliantly conceived
and executed over the years helping us win important battles, it is only
fair to say that it is not -- nor was it intended to be -- a vehicle for
victory. On the contrary, it has always been a holding strategy, consisting
of creating doubt about the health charge without actually denying it.
. . . In the cigarette controversy, the public --especially those who are
present and potential supporters (e.g. tobacco state congressmen
and heavy smokers) -- must perceive, understand, and believe in evidence
to sustain their opinions that smoking may not be the causal factor."
h. A July 1963 industry report acknowledged that the TIRC
was not qualified to conduct research in reaction to the Surgeon General’s
report because it "was conceived as a public relations gesture . .
. and it has functioned as a public relations gesture." The report
noted that the TIRC did not have breadth of research to adequately respond
to the Surgeon General.
110. Despite overwhelming scientific evidence, and the
confirmation of this evidence by their own internal research, the cigarette
manufacturers and their trade associations continue to deny uniformly that
there is a causal connection between cigarette smoking and adverse health
effects, or that nicotine is addictive. As one industry representative
testified: "[A company can’t represent that] smoking doesn’t cause
cancer. You can’t say that. But you can say it is a risk factor, and scientifically
it hasn’t been established. And that’s what the research is for [emphasis
added] . . . I don’t agree [that nicotine is addictive]. From what I’ve
read on nicotine is that it contributes to the flavor, the taste of the
product." These representations are intentionally misleading, unfair
and deceptive. They are moreover a result of the industry’s ongoing conspiracy
and combination arising from the Plaza Hotel agreement, and are done to
maintain its market and profits from a deadly and addictive product.
111. Special Projects was not the only instance where
the industry used lawyers to shield the truth. For example, in 1984, BAT
began internally plotting how to shield documents produced by scientists
from discovery. This plan included having BAT’s "scientific literature
review publication . . . set up as a Law Department function." BAT
internally noted that "Direct lawyer involvement is needed in all
BAT activities pertaining to smoking and health from conception through
every step of the activity. This is a direct admission of BAT’s efforts
to shield adverse scientific information from seeking the light of day.
This goal was being frustrated because "[t]he problem posed by
BAT scientists and frequently used consultants who believe cause is proven
is difficult."
112. The Kansas City law firm of Shook, Hardy & Bacon
and other lawyers played a critical role in furthering the conspiracy to
suppress and conceal information about the adverse health effects caused
by the use of tobacco products. The lawyers’ strategy was to attempt to
protect damaging tobacco-related documents from disclosure under the attorney-client
or work product privileges regardless of whether such documents were prepared
in anticipation of litigation or represented confidential communications
made between lawyer and client for the purpose of rendering legal advice.
Lawyers routinely provided a number of non-legal services to the defendants
such as deciding which CTR "special projects" should receive
funding, dispensing funding to the "scientists" involved in such
projects and designing the scope and approach of the special project. Shook,
Hardy & Bacon also undertook to coordinate the tobacco companies CTR
"special projects" subterfuge.
113. For example, in 1976, Donald K. Hoel of Shook, Hardy
& Bacon wrote to in-house lawyers at the various tobacco companies
that a study to measure environmental tobacco smoke should be modified
in such a way so that the study would yield more favorable results for
the tobacco companies’ position. The study was subsequently modified to
de-emphasize the role of second-hand tobacco smoke relating to indoor environmental
quality.
114. In addition, a May 19, 1981 letter from Ernest Pepples,
vice president and general counsel of Brown & Williamson, to Patrick
Sirridge of Shook, Hardy & Bacon requests that Sirridge evaluate the
qualifications of various scientists seeking to conduct scientific studies
for Brown & Williamson. Shook, Hardy & Bacon responded by providing
biographical sketches of potential consultants including whether they previously
had taken a scientific position favorable to the industry’s position. Sirridge
also cooperated with Pepples’ request in 1984 to transfer the funding of
some helpful research by a cooperative scientist from a CTR account to
a law firm project: "I do not think . . . that we should continue
burdening CTR with such programs, and instead suggest that they be handled
as law firm projects."
115. In 1972, William Shinn of Shook, Hardy & Bacon
wrote to tobacco company officials that a potentially favorable study should
be secretly funded by the tobacco companies as a "special project
(non-CTR)" in order to make the study appear independent of the industry
and thus heighten its perception as unbiased and reliable.
116. By becoming intimately involved in the funding and
design of these scientific studies, these lawyers attempted to further
the conspiracy and fraud of the tobacco companies and CTR by (1) clothing
such studies in the attorney-client or work product privilege in order
to protect them from disclosure if their results were unfavorable, and
(2) creating the perception that CTR and the tobacco companies were fairly
and appropriately fulfilling their obligations and promises to the public
that they would, in a vigorous and unbiased manner investigate and report
to the public the link between their products and human disease.
117. At least one tobacco company used similar tactics
in-house to suppress and avoid disclosure of its internal research on smoking
and disease. At a time when the company was resisting discovery in a number
of personal injury lawsuits, Brown & Williamson’s general counsel,
J. Kendrick Wells, recommended in a memorandum dated January 17, 1985,
that most of the company’s biological research be declared "deadwood"
and shipped to England. He recommended that no notes, memos or lists be
made about these documents. Wells stated, "I had marked certain of
the document references with an X . . . which I suggested were deadwood
in the behavioral and biological studies area. I said that the "B"
series are "Janus" series studies and should also be considered
as deadwood." ("Janus" was a name of a project that attempted
to isolate and remove the harmful elements of tobacco.) Wells further recommended
that the research, development and engineering department also should undertake
"to remove the deadwood from the files."
118. Similarly, in a 1978 memo, B&W’s Pepples wrote
that use of the CTR avoids the dilemma of a manufacturer that needs to
know the state of the art, but "on the other hand cannot afford the
risk of having the in-house work turn sour. . . . The point here is the
value of having CTR doing work on a nondirected and independent fashion
as contrasted with either in-house or under. B&W contract which, if
it goes wrong, can become the smoking pistol in a lawsuit!"
119. Thus, the tobacco companies and their lawyers have
misused claims of attorney/client privilege to insulate CTR-funded research
projects and internal documents from disclosure to the public and to government
officials. This conduct demonstrates the falsity of the tobacco companies’
representations that they would jointly fund objective research and report
the results of that research to the public.
H. Beyond 1953: The Continuing Conspiracy to Restrain
Trade. Beyond 1953 The Continuing Conspiracy to Restrain Trade
1. The "Gentlemen’s Agreement". The Gentlemen’sAgreement
120. The industry’s 1953 combination and conspiracy was
supplemented and aided by a commitment jointly to conduct research because
of "a general feeling that an industry approach as opposed to an individual
company approach was highly desirable." This approach was desirable
to prevent, among other things, competition on the basis of health risk
comparisons.
121. As part and in furtherance of the agreement not to
compete to develop a "safer" cigarette, there was a "gentlemen’s
agreement" among the manufacturers to suppress independent research
on the issue of smoking and health, for the purpose of and with the effect
of restricting output. Despite increasing market demand, the tobacco manufacturers
agreed not to market any safer or alternative products. The means of effecting
this output reduction conspiracy included suppression of independent research
and policing violators, as described below. This agreement was referenced
in a 1968 internal Philip Morris draft memo, which stated, "We
have reason to believe that in spite of gentlemans (sic) agreement from
the tobacco industry in previous years that at least some of the major
companies have been increasing biological studies within their own facilities."
This memo also acknowledged that cigarettes are inextricably intertwined
with the health field, stating, "Most Philip Morris products both
tobacco and non-tobacco are directly related to the health field."
122. As indicated by this memo, it was believed within
the industry that individual companies were performing certain research
on their own, in addition to the joint industry "research." Some
companies viewed the strengthening demand for safer and alternative products
as a potential future marketing opportunity. But the fundamental understanding
and agreement remained: That information and activities deemed harmful
to the unified, defensive posture of the industry or inconsistent with
the non-competition conspiracy would be restrained, suppressed, and/or
concealed. No company or industry trade organization stood behind the "promise"
the defendants had made. As American Tobacco’s CEO testified, "[If
the health studies are correct], consumers have the right to know whatever
is affecting their health. I think that’s what, the public health agencies
and the government have that responsibility." (Emphasis added.)
123. The agreement not to compete was explicitly referenced
in an October 1964 memorandum entitled "Reports on Policy Aspects
of the Smoking and Health Situation in U.S.A.":
The informal agreement between TRC members not to make
health claims was explained to Philip Morris.
124. Defendants’ activities in furtherance of the output-restriction/non-competition
combination included restraining, suppressing, and concealing research
on the health effects of smoking, including the addictive properties of
tobacco products, and restraining, concealing, and suppressing the research
and marketing of safer cigarettes. Despite the ability to produce "safer"
cigarettes, the defendants did not market such products, except in limited
test markets, because it was understood within the combination that no
company would characterize or promote a product as biologically "safer."
125. Like all classic cartels, defendants policed their
conspiracy internally and externally. One member of the conspiracy, US
Tobacco, went so far as to terminate an employee and apologize to the Big
6 cigarette companies when the employee was quoted in a New York Post
article referring to smokeless tobacco as less dangerous than smoking.
Ernest Pepples of Brown & Williamson reported this in a memo, where
he wrote that he had been called by UST’s General Counsel, Jim Chapin.
Pepples stated, "Chapin says the statements quoted were unauthorized
and do not represent his company’s views. He has asked me to extend
U.S. Tobacco’s apology to each of the cigarette companies and advised me
that the individual quoted in the article is no longer employed at U.S.
Tobacco. Chapin says U.S. Tobacco has instituted smoking and health
seminars throughout the company." This action is totally contrary
to the self-interest of U.S. Tobacco, and is consistent with the conspiracy
among the defendants not to compete on the basis of safety and health.
2. Suppression of Liggett’s "Safer" Cigarette.
Suppression of Liggett’s Safer Cigarette
126. In response to perceived growing demand, several
companies researched the possibility of marketing "safer" (less
harmful to humans) cigarettes. One of the ways in which the defendants
acted in concert was to exclude the products from the market and further
exclude potential new entrants by patenting the processes for these less
harmful products, which they neither marketed nor licensed to any other
actual or potential competitor.
127. In response to demand, Liggett was one of the defendants
who was successful in researching and actually developing a less biologically
active cigarette. However, in response to retaliation and threats from
co-conspirators, Liggett agreed not to market this product after an apparent
threat of retaliation by another manufacturer.
128. Liggett initiated its safer cigarette project, called
XA, in 1968. After a minimal expenditure of only $14 million, Liggett was
able, internally, to proclaim the project a success in 1979. By applying
an additive of palladium metal and magnesium nitrate to tobacco to act
as a catalyst in the burning process, Liggett found that "[c]igarette
tar has been neutralized" and that there was "[n]o evidence for
new or increased hazard . . . ."
129. Using this process, Liggett was able to produce cigarettes
"which are believed to be of commercial quality." These cigarettes,
however, were never marketed.
130. Liggett abandoned its XA project for the reason,
among others, that it faced retaliation from industry leader Philip Morris
if Liggett broke ranks. Another reason for abandoning the project was fear
that the marketing of a "safer" cigarette would be, in essence,
a confession that its, and the industry’s other cigarettes, were not safe.
Thus, one Liggett executive wrote that, "Any domestic activity will
increase risk of cancer litigation on existing products."
131. James Mold, who was assistant director of research
at Liggett during the development of the safer cigarette, the XA project,
has provided testimony including the following overview of the XA project
and its abandonment:
a. Mold stated that the XA project produced a safer cigarette.
He stated, "We produced a cigarette which was, we felt, commercially
acceptable as established by some consumer tests, which eliminated carcinogenic
activity. . . ." (underline supplied).
b. Mold testified that after 1975, all meetings on the
project were attended by lawyers, lawyers collected all notes after the
meetings, and all documents were directed to the law department to maintain
the attorney-client privilege. He stated, "Whenever any problem came
up on the project, the Legal Department would pounce upon that in an attempt
to kill the project, and this happened time and time again."
c. Mold testified that he was at a conference of scientists
in Buenos Aires prepared to present his research regarding a less harmful
cigarette when he received a "frantic call" from legal counsel
and was told not to present the paper or issue the press release. He was
instructed not to publish his results in the Journal of Preventative
Medicine.
d. Mold was asked why Liggett didn’t market a safer cigarette.
He answered, "Well, I can’t give you, you know, a positive statement
because I wasn’t in the management circles that made the decision, but
I certainly had a pretty fair idea why. . . . [T]hey felt that such a cigarette,
if put on the market, would seriously indict them for having sold other
types of cigarettes that didn’t contain this, for example." Also,
there was a meeting we held in . . . New Jersey at the Grand Met headquarters.
. . at which the various legal people involved and the management people
involved and myself were present. At one point Mr. Dey who at that time,
and I guess still is the president of Liggett Tobacco, made the statement
that he was told by someone in the Philip Morris company that if we tried
to market such a product that they would clobber us."
3. Brown & Williamson’s Efforts to Develop a Safer
Cigarette3. Brown & Williamson’s Efforts to Develop a Safer Cigarette
132. Brown & Williamson also developed "safer"
cigarettes, which it did not market despite promising test results, because,
among other reasons, such efforts would violate the output-restriction
conspiracy. Jeffrey Wigand, a former Vice President for Research and Development
for Brown & Williamson, states that he was instructed by the President
of the company to abandon all efforts to develop a safer product. He has
testified that he was told, generally, "That there can be no research
on a safer cigarette. Any research on a safer cigarette would clearly expose
every other product as being unsafe and, therefore, present a liability
issue in terms of any type of litigation." Brown & Williamson’s
Project "Ariel" used a heating, as opposed to burning system.
Its Project "Janus" was intended to identify hazardous components
of cigarette smoke so they could be removed.
133. Brown & Williamson also conducted research on
tobacco substitutes or analogues, as did a number of the other companies.
These substitutes were sought as a means to duplicate some of the effects
of nicotine without toxic or harmful effects. For example, Brown &
Williamson’s parent BAT developed "Batflake," a tobacco substitute.
Laboratory tests showed that use of "Batflake" reduced a number
(though not all) of the harmful effects of smoking in direct proportion
to the amount used in a cigarette. So far as is known, none of the substitute
products was ever marketed in the United States. In 1980, BAT and Brown
& Williamson abandoned the "safer" product search: "Dangerous
area [research into irritation and smoke inhalation]. Please do not publish
or circulate. No more work is needed on biological side." (Emphasis
added.)
134. Despite increasing market demand for their products,
such innovative products were not marketed because of the agreement not
to compete; i.e. to restrict output of alternative or safer products.
No other member of the conspiracy broke ranks by competitively marketing
products with improved biologic performance despite individual competitive
reasons for marketing such product: "Within B & W, we have rarely
attempted to develop new products specifically designed to deliver low
CO [carbon monoxide], except perhaps a prototype of FACT that was kept
ready on a turn-key basis in the event of a marketing need for such product.
This was done through a combination of filter ventilation, cigarette paper
permeability, and appropriate cigarette paper additive. Needless to
say, such need did not arise." (Emphasis added.)
4. Philip Morris: Avoiding an Industry War. Philip
Morris Avoiding an Industry War
135. Philip Morris also explored research to develop a
safer cigarette, or, in the words of one memorandum to the board of directors,
cigarettes with "superior physiological performance." This memorandum
noted competitive pressures to produce "less harmful" cigarettes.
However, the memorandum was careful to state that, "[o]ur philosophy
is not to start a war, but if war comes, we aim to fight well and to win."
Philip Morris never broadly marketed such a "safer" cigarette.
Its documents recognize the strong market demand and state that "after
much discussion we decided not to tell the physiological story which
might have appealed to a health conscious segment of the market. The
product as test marketed didn’t have good _taste_ and consequently was
unacceptable to the public ignorant of its physiological superiority."
Subsequently, taste was improved and Philip Morris attempted to promote
the product. However, "The imposition of FTC rules and the industry
advertising code took the starch out of the program . . . ." (Emphasis
added.)
5. Reynolds’ Safer Product. Reynolds’ Safer Product
136. Reynolds also developed an alternative product which
had reduced physiological consequences. Except for a brief test in several
cities, because of the output-restriction conspiracy Reynolds did not market
its safer product, "Premier."
137. The Federal Trade Commission Cigarette Advertising
Guides, adopted September 22, 1955 and modified March 25, 1966, did not
allow claims based on unsubstantiated health effects. However, it was clear
in the industry that the Guides could be modified if justification was
shown. Indeed, the 1966 modification of the Guides was based on development
of a method, albeit not without difficulties of its own, of measuring tar
and nicotine content. In the context of development of a potentially less
hazardous product, a Brown & Williamson document by Addison Yeaman
states, "I would submit that the FTC in the face of 1) the industry’s
research effort, 2) the truth of our claims, and 3) the _public interest_
in our filter, cannot successfully deny us the right to inform the public."
In truth, the defendants used the FTC Guides as a shield behind which it
concealed its agreement not to compete. The voluntary agreement with the
FTC was characterized by the Consumers Union as being "to the industry’s
advantage and to the public’s disadvantage. . . ."
138. The Cigarette Advertising Code, adopted by the defendants,
was another mechanism used to enforce the illegal agreement not to compete
on the basis of safety or health characteristics of tobacco products. Among
other provisions, it prohibits health claims in industry advertisements
unless the "Code Administrator," to whom all cigarette advertisements
are required to be submitted, approves of the advertisement. The Code,
a blatant restraint of trade, provided a mechanism to monitor and police
defendants’ illegal agreement.
6. The Industry Position on "Safer" Cigarettes.
The Industry Position on Safer Cigarettes
139. In furtherance of their illegal combination and conspiracy,
defendants collectively denied that a safer cigarette could be produced.
140. A memorandum authored by an attorney at the firm
of Shook, Hardy & Bacon, long-time lawyers for the cigarette industry,
confirmed that there was an industry-wide position regarding the issue
of a safer cigarette.
141. The 1987 memorandum was written in the context of
the marketing by R.J. Reynolds of a smokeless cigarette, Premier, which
heated rather than burned tobacco. The Shook, Hardy attorney wrote that
the smokeless cigarette could "have significant effects on the tobacco
industry’s joint defense efforts" and that "[t]he industry position
has always been that there is no alternative design for a cigarette as
we know them." The attorney also noted that, "Unfortunately,
the Reynolds announcement . . . seriously undercuts this component of industry’s
defense." This fundamental position of the "industry" defense
had been identified much earlier. In 1970, David Hardy of the Shook, Hardy
firm wrote to DeBaun Bryant, General Counsel at Brown & Williamson,
expressing concerns about some of the industry research into alternative
products. In critiquing the minutes of a conference, he stated: "It
is our opinion that statements such as [references to research into safer
products, products which are less biologically active, and to _healthy
cigarettes_] constitute a real threat to the continued success in the defense
of smoking and health litigation. Of course, we would make every effort
to _explain_ such statements if we were confronted with them during a trial,
but I seriously doubt that the average juror would follow or accept the
subtle distinctions and explanations we would be forced to urge. . . .
[E]mployees in both companies [Brown and Williamson and British American
Tobacco] should be informed of the possible consequences of careless statements
on this subject."
142. All defendants were keenly aware of the risk to the
industry if any of them sought a competitive advantage by developing
and marketing a safer product. The risk was avoided by agreeing to not
compete on that basis. As one industry representative testified: "[A]s
a company, we cannot position our products as being healthy. We’ve already
agreed that they are a risk factor [the _agreement_ referenced is the industry’s
acceptance of the warning labels on cigarette packages]. [W]e wouldn’t
run any advertising that positions any of our products as being healthier
than others."
143. As part of the conspiracy, the companies agreed to
avoid research that might produce bad results for the industry. For example,
on March 31, 1980, Philip Morris scientist Robert Seligman wrote Lorillard
scientist Alex Spears, suggesting "subjects to be avoided." These
subjects included developing new tests for carcinogenicity, attempts to
relate human desires to smoking and tests which would show the "addictive"
effect of smoking on carcinogenicity.
7. Suppression of the R.J. Reynolds "Mouse House"
Research. Suppression of the R.J. Reynolds MouseHouse Research
144. For a period of time in the late 1960’s, R.J. Reynolds
had a state-of-the-art laboratory in Winston-Salem, nicknamed "the
mouse house." Here, scientists conducted research with mice, rats
and rabbits and began to uncover promising avenues of investigation into
the mechanisms of smoking-related diseases. In 1970, this entire research
division was disbanded in one day, and all 26 scientists were fired without
notice. Company attorneys had collected dozens of research notebooks,
still undisclosed, from the biochemists several months before the firings.
8. Suppression of Philip Morris Research on Nicotine
Analogues. Suppression of Philip Morris Research on Nicotine Analogues
145. In the early 1980’s, researchers working at a Philip
Morris laboratory in Richmond worked to develop a synthetic form of nicotine
that would avoid its cardiovascular complications. However, in April 1984
the company abruptly shut the laboratory. The researchers were fired and
threatened with legal action if they published their work.
146. The research was conducted by Victor J. DeNoble and
his colleague Paul C. Mele, who remained silent about their work under
confidentiality agreements imposed by Philip Morris until testifying in
1994 before a congressional committee in Washington.
147. The research was so secretive that laboratory animals
were brought in at night under cover. The researchers discovered that nicotine
demonstrated addictive qualities and that the animals self-administered
the substance, pressing levers to obtain nicotine. The researchers also
discovered nicotine analogues, artificial versions of nicotine. These analogues
affected the brain much like nicotine. But the analogues did not seem to
produce the harmful cardiovascular effects of nicotine. Thus, rats using
the analogue behaved as if they had a nicotine "high" but did
not show signs of heart distress such as rapid heart beat.
148. By 1983, the research was becoming particularly problematic.
A number of personal injury cases had been filed against the industry,
with nicotine dependence a critical issue. In June 1983, DeNoble was called
to the Philip Morris headquarters in New York to brief top executives.
Following the meeting, company lawyers visited the lab and reviewed research
notebooks. There were discussions of shifting the research out of the company,
perhaps to DeNoble and Mele as outside contractors or to a lab in Switzerland,
to distance Philip Morris from the results.
149. Finally, in April 1984, the researchers were abruptly
told to halt their work, kill all the rats, and turn in their security
badges. The researchers also were forced to withdraw a paper on the addictive
qualities of nicotine, even after it had been accepted for publication
by a scientific journal.
I. History of Industry K