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Marketing and Advertising
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Pollay R. Considering the evidence, no wonder the court upheld Canada’s regulation of cigarette advertising. Journal of Public Policy and Marketing. 2004 Spring;12:80-88.
Pollay R, Dewhirst T. The dark side of marketing seemingly "Light" Cigarettes: Successful images and failed fact. Tobacco Control. 2002;11(Suppl 1):i18-31.
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Smith E. 'It's interesting how few people die from smoking': Tobacco industry efforts to minimize risk and discredit health promotion. European Journal of Public Health. 2007 Apr;17(2):162-70.
Smith E, Malone R. Thinking the "Unthinkable": Why Philip Morris considered quitting. Tobacco Control. 2003;12:208-13. Postprint available at: http://repositories.cdlib.org/postprints/1137/
Smith E, Malone R. Altria means tobacco: Philip Morris's identity crisis. American Journal of Public Health. 2003;93:553-556.
Smith E, Malone R. "Creative solutions": Selling cigarettes in a smoke-free world. Tobacco Control. 2004;13:57-63. Postprint available at: http://repositories.cdlib.org/postprints/1138/
Smith E, Malone R. Philip Morris's health information web site appears responsible but undermines public health. Public Health Nursing. 2008 Nov-Dec;25(6):554-564. http://www3.interscience.wiley.com/journal/121473560/abstract
Smith E, Offen N, Malone R. What makes an ad a cigarette ad? Commercial tobacco imagery in the lesbian, gay, bisexual press. Journal of Epidemiology and Community Health. 2005 Dec;59(12):1086-91. Postprint available at: http://repositories.cdlib.org/postprints/1323/
Smith E, Offen N, Malone R. Pictures worth a thousand words: Non-commercial tobacco content in the lesbian, gay and bisexual press. Journal of Health Communications. 2006 Oct-Nov;11(7):635-49.
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White V, White M, Freeman K, Gilpin E, Pierce J. Cigarette promotional offers: Who takes advantage? American Journal of Preventive Medicine. 2006;30(3):225-231.
Yang J, Malone R. "Working to shape what society's expectations of us should be": Philip Morris's societal alignment strategy. Tobacco Control. 2008 Oct 9;[Epub ahead of print]. doi:10.1136/tc.2008.026476