1\8 AT/
    , BRITISH-AMERICAN TOBACCO COMPANY LIMITED
    TO: B Bramley
    P Adams
    N Davis 17,11>
    K Dunt 4. /__~ ,~ Y.
    * Johnston
    * Pilbeam
    J'Rembiszewski
    S Watterton
    FROM: P Bingham
    DATE: 2 February 1995
    SUBJECT:  Advertising Agency Brand Responsibilities
    Further to BATCo Management Board meeting of 12th January 1995, 1 list below the
    agency brand line up together with a few brief notes of "planation.
    Since 1992, BATCo's IFB's have been allocated to one of our two global network
    agencies. In addition, various regional and national brands have also been transferred
    to these agencies. Behind this agency brand allocation are the two objectives of
    obtaining a higher standard and consistency of service, and achieving better value for
    money. The remuneration of both agencies follows a global agreement which
    significantly reduces the commission payable when compared with the pre 1992
    situation and with other agencies used by BATCo. Although the brand allocation was
    focused initially on above the line media, it now extends to include most of the below
    the line communication also.
    BRAND ALL
    Ist Janilaa 1995 Fnd 1995
    BATFS GREY flATES -Cal
    State Express 555 Kent State Express 555 Kent
    Benson & Hedges Barclay Benson & Hedges Barclay
    JP Gold Led Lucky Strike (non Europe) JP Special  JP Gold Leaf
    JP Special Pall Mall Lucky Strike Pail Mall
    Luck~ Strike (Europe) Silk Cut Silk Cut
    Jockey Club Belmont Jockey Club  Belmont
    Hilton Embassy Hilton Embassy
    Horizon Casino Horizon Casino (J_
    Sopianae Sopianae Sportsman
    Ardath Gold Flake Ardath
    U.~
    Gold Flake N:
    IMILLBANK KNOWLEGREEN STAINES KIDDLESEX TWISIDY
    BATCo document for Legal Services : Health Canada 21 October 1999

    




    During 1995 the following changes will be implemented-
    ù JPGL will be transferred from BATES to GREY.
    ù Lucky Strike,%ill be transferred from GREY (outside Europe) to BATES. Both
    these transfers %rill be dependent upon the receiving agency demonstrating their
    ability to manage the brands effectively.
    .-idso during 1995, GREY will progressively take on more business throughout Africa
    as they have recently been appointed as BATCo's lead agency in this continent. The
    timing and nature of this is the key subject for discussion at an African regional
    conference in February 1995.
    Beyond BATCo, the other BAT tobacco companies also do business with BATES and
    GREY viz:
    BATCF They use Grey in Germany for media purchasing.
    B&W They use Grey in the US domestic market for all major brands.
    Imperial They use Bates for all major brands in Canada.
    Souza Cruz They use Ogilvy & Mather and several local agencies.
    Kind regards.
    PALTI~ M BINGHAM
    C!
    Ull
    all
    BATCo document for Legal Services: Health Canada 21 October 1999